eBay Statistics 2026: Verified Data and Marketplace Trends

Quick answer: eBay connects roughly 134 million active buyers and about 20 million sellers across 190+ markets, hosting 2.3 billion+ active listings. It closed fiscal 2025 with approximately $11.1 billion in revenue and around $2.0 billion in net income, and holds about 3.5% of the U.S. retail eCommerce market (the 4th-largest online retailer). In early 2026, GameStop disclosed a ~5% stake in the company, underscoring renewed investor interest in eBay's recommerce and collectibles momentum.

Since its launch in 1995 by Pierre Omidyar, eBay has morphed from a niche auction site into a global eCommerce powerhouse, connecting buyers and sellers in over 190 markets. Today, eBay hosts over 2.3 billion active listings across categories including electronics, fashion, collectibles, and second-hand goods. The two-sided marketplace closed fiscal 2025 with roughly $11.1 billion in revenue and about $2.0 billion in net income, cementing its place as a formidable player in global eCommerce.

eBay's recent results reflect strong strategic execution, with Gross Merchandise Volume around $18.8 billion per quarter and steady year-over-year growth. The platform sustains about 134 million active buyers, and in early 2026 GameStop disclosed a roughly 5% stake in the company.

Building on our statistics featuring Shopify, Stripe, and PayPal, this research features detailed eBay statistics, facts, and figures for 2026. You'll find factual data and insights into eBay’s market share, valuation, users, and more. We kindly ask that you credit Chargeflow and include a link to this article if you wish to use any data presented here.

eBay Key Statistics at a Glance (2026)

Groei-statistieken van eBay

eBay carries a market capitalization in the low-to-mid $30 billions and remains a significant player in online retail, leveraging its unique position in niche markets like collectibles and used goods. A remarkable 60% of eBay buyers globally say buying pre-loved goods has become more important to them. The platform continues to evolve:

• eBay has about 134 million active buyers worldwide, with active-buyer trends stabilizing after a 2023 dip.
• eBay heeft voor het laatst in het eerste kwartaal van 2021 cijfers over het aantal actieve verkopers bekendgemaakt, waarbij het melding maakte van 20 miljoen verkopers wereldwijd (25 miljoen in 2014).  
  
  • Gebruikers kunnen maximaal 6 actieve verkopersaccounts per persoon hebben en zoveel accounts als ze kunnen beheren voor aankoopdoeleinden.

• eBay's active listings grew by 27.78% over two years, rising from 1.8 billion in 2022 to 2.3 billion in 2024.
• eBay records around $18.8 billion in Gross Merchandise Volume (GMV) per quarter, with international operations accounting for roughly 48% of GMV.
• eBay has delivered multiple consecutive quarters of positive GMV growth, driven by strategic investments in focus categories and AI-powered seller tools.
• Industry records estimate that eBay holds a 3.5% market share of the U.S. retail eCommerce market, ranking it as the fourth-largest online retailer behind Amazon (37.8%), Walmart (6.3%), and Apple (3.9%).
• eBay is wereldwijd actief in meer dan 190 markten en telt meer dan 2,3 miljard actieve advertenties op het platform, een stijging van 15% ten opzichte van 2023.
• eBay receives over 700 million monthly visits (714.57 million in a recent March) – roughly split between desktop and mobile. The average user spends ~6.8 minutes on the website.
• The U.S. accounts for about 80% of desktop traffic to eBay, with the remainder spread across Canada, Mexico, the UK, and other countries.
• eBay was the second most visited online marketplace in the world, drawing over 1 billion monthly visits, behind only Amazon.
• Nearly 75% of eBay's mobile shoppers are aged 18-34, and eBay is the top-rated marketplace among U.S. Gen Z.
• 31% of U.S. Gen Z shoppers said they bought on eBay in the past 3 months.
• In a recent March, eBay UK reported an Average Order Value (AOV) of £75–100 (approximately $95-127) across 8 million transactions.

Omzetstatistieken van eBay

eBay closed fiscal 2025 with approximately $11.1 billion in revenue and around $2.0 billion in net income, building on $10.3 billion in full-year 2024 revenue. Quarterly GMV has held around $18.8 billion, up about 2% on an FX-neutral basis.

"eBay's results were ahead of expectations, as we delivered consecutive quarters of positive GMV growth. Our Focus Categories and geo-specific investments are driving momentum in the business, and we continue to innovate – leveraging AI to make our marketplace more efficient and intuitive for customers," said Jamie Iannone, Chief Executive Officer at eBay.

• eBay's full-year revenue for fiscal 2024 was $10.3 billion; fiscal 2025 revenue rose to roughly $11.1 billion.
• Trading cards, motor parts & accessories, luxury goods, refurbished items, and apparel continue contributing to eBay's growth.
  
  • These strategic Focus Categories now make up over a third of eBay's total GMV.
  • Trading cards have posted double-digit growth for multiple consecutive quarters.
• eBay returned hundreds of millions to stockholders through share repurchases and dividends, with a multibillion-dollar repurchase authorization remaining.
• eBay reported a non-GAAP operating margin near 30%, outperforming its guidance range.
• In early 2026, GameStop disclosed a roughly 5% stake in eBay, a notable vote of confidence from another major retail brand.
• eBay holds billions in cash and investments against a modest net-debt position.

Statistieken over veiligheid en vertrouwen op eBay

eBay heeft sinds 2014, toen het bedrijf te maken kreeg met een groot datalek waarbij de persoonlijke gegevens van ongeveer 145 miljoen gebruikers werden blootgesteld, aanzienlijke vooruitgang geboekt op het gebied van vertrouwen en veiligheid. eBay heeft miljarden dollars geïnvesteerd in cyberbeveiliging, onder meer door AI en machine learning te integreren in zijn cyberstrategie om de veiligheid van zijn meer dan 130 miljoen gebruikers te waarborgen.

"Onze klanten staan centraal bij alles wat we bij eBay doen, en dat begint met het creëren van een betrouwbaar, transparant en veilig platform voor iedereen." – Jamie Iannone, president en CEO van eBay.

• eBay geeft geen betalingsgegevens door aan verkopers, waardoor kopers veilig zijn: verkopers krijgen nooit de kaartgegevens van kopers te zien wanneer deze een aankoop doen.
• eBay heeft in 2023 99,2% van de overtredingen met betrekking tot verboden artikelen geblokkeerd nog voordat deze op de hoofdpagina verschenen.
• eBay werkt samen met lokale, provinciale en federale wetshandhavingsinstanties om bendes op te sporen en te ontmantelen die grote hoeveelheden goederen stelen om deze vervolgens op het platform te verkopen.
• eBay werkte in 2022 samen met openbare aanklagers op staats- en federaal niveau om een criminele bende op te rollen die in meerdere staten actief was en voor ongeveer 4,2 miljoen dollar aan gestolen goederen via online marktplaatsen had verkocht.
• Via het Verified Rights Owner (VeRO)-programma van eBay kunnen houders van intellectuele-eigendomsrechten eBay-advertenties melden die mogelijk inbreuk maken op hun rechten.
• eBay heeft in 2023 ongeveer 3,2 miljoen mogelijk namaak- en verboden advertenties van het platform verwijderd.
• De e-commercemarktplaats nam in 2023 3PM Shield over om haar op AI gebaseerde oplossingen voor naleving op de marktplaats te versterken.
• eBay Authenticity Guarantee program protects buyers from fraud when purchasing high-value items, such as jewelry, handbags, sneakers, or watches.
• Via het eBay Refurbished-programma kunnen klanten tweedehands merkartikelen van leveranciers zoals Apple, Cuisinart en Ninja kopen met een korting tot 50% en een garantie van minimaal één jaar.
  
  • Gecertificeerde verkopers of de fabrikant zullen de producten repareren of reviseren totdat ze weer 100% functioneren en de nodige kwaliteitscontroles uitvoeren.

• Autokopers op eBay die gebruikmaken van het eBay Guaranteed Fit-programma kunnen in aanmerking komende onderdelen voor auto- of motorreparaties die niet passen, retourneren.
• Klanten die via eBay een auto kopen met de 'Vehicle Purchase Protection'-garantie, zijn gedekt tegen fraude, problemen met het eigendomsbewijs en verborgen gebreken tot een bedrag van $ 100.000.
• De geld-terug-garantie van eBay biedt bescherming bij aankopen die niet zijn geleverd, beschadigd zijn aangekomen of niet overeenkomen met de oorspronkelijke advertentie.
• eBay chargebacks remain one of the most pressing challenges for merchants using the platform, and much of that volume is friendly fraud.
• eBay charges a standard chargeback fee of $20 for every dispute filed against a merchant. Sellers can offset this with automated chargeback protection and real-time chargeback prevention alerts.

E-commerce en eBay

eBay is built on the premise that “Recommerce, the buying and selling of pre-loved items, can be a positive path forward, providing inspiration, opportunities, and hope.” The numbers seem to support the idea: 86% of eBay's annual report consumers say they’ve bought or sold pre-loved items within the year, and 64% say shopping pre-loved is good for the planet. Pre-loved and refurbished comprise 40% of eBay’s gross merchandise volume (GMV).

• 77% van de eBay-klanten zegt dat het kopen van tweedehandsartikelen de laatste jaren heel gewoon is geworden.
  
  • Millennials are the most frequent buyers of pre-owned goods, with 9% purchasing weekly and 24% shopping monthly.
  • Generatie Z laat een hoge maandelijkse deelname zien: 21% koopt eens per maand tweedehands.
  • Bijna drie vijfde (59%) van de consumenten wereldwijd heeft het afgelopen jaar tweedehandsartikelen gekocht.
  • Mensen in de leeftijdscategorie van 25 tot en met 34 jaar hebben de afgelopen 12 maanden het vaakst tweedehandsartikelen gekocht: 71% van hen heeft dit gedaan.
• Globally on eBay, the volume of clothing, shoes, and accessories sold with "thrifted" in the description surged over 400% in March 2024 versus March 2023.
• Volgens een onderzoek van eBay gaf 50% van de verkopers aan dat de verkoop van tweedehandsartikelen is toegenomen ten opzichte van 1 tot 5 jaar geleden.
  
  • 64% say it’s easier in recent years to sell pre-owned items on eBay.
  • 58% say making additional income is the primary reason for selling pre-owned items.
• eBay’s fee structure includes final value fees of 10% - 15.55%, $0.35 listing fees after free limits, and optional promoted listing fees, varying by category, store level, and seller promotions.
• eBay generated $418 million from first-party advertising revenue (including Promoted Listings) in a recent quarter, a 15% YoY increase.
• De nettowinstmarge van een gemiddelde eBay-verkoper ligt doorgaans tussen de 10% en 20%.
• eBay expanded its AI-powered "Magical Listings" tool from Sports Trading Cards to all categories in the U.S., U.K., and Germany.
• eBay partnered with Klarna to offer Buy Now, Pay Later options across multiple European markets, and with Riverty for monthly invoice payments in Germany.
• eBay collaborated with OpenAI to develop Operator, an AI agent that acts as a virtual shopping assistant, and partnered with Meta to integrate listings on Facebook Marketplace in the U.S., Germany, and France.
• eBay acquired Caramel, an online automotive transaction solution, to enhance trust and safety in vehicle sales.

Statistieken over de maatschappelijke impact van eBay

eBay’s thesis is that recommerce transforms how people live—saving money, pursuing passions, and helping the planet. eBay users say the primary reason they buy pre-loved is to save money and protect the environment.

• Through eBay for Charity, buyers and sellers contributed over $46 million globally in a single recent quarter, with an annual total around $192 million, up 18% year over year.
• eBay earned a spot on Fortune's Most Innovative Companies list, and was named among Time's World's Most Sustainable Companies and Forbes' Top Companies for Women.
• In 2024, the eBay Foundation awarded nearly $18 million in grants to nonprofits advancing inclusive entrepreneurship.
• eBay powered 100% of its owned offices and data centers with renewable energy in 2024, a year ahead of schedule, and set a net-zero carbon emissions target for 2045 (validated by SBTi).

Nu we dit onderzoek afronden, wil ik u graag de verhelderende woorden van Steve Priest, financieel directeur van eBay, meegeven:

"We investeren in de toekomst van het bedrijf op de lange termijn en om duurzame groei op de lange termijn te stimuleren."

eBay Statistics FAQs

How many active buyers does eBay have?

eBay has approximately 134 million active buyers worldwide, alongside roughly 20 million sellers (its last disclosed seller figure) across more than 190 markets.

How much revenue does eBay make?

eBay closed fiscal 2025 with about $11.1 billion in revenue and roughly $2.0 billion in net income, up from $10.3 billion in revenue in 2024.

What is eBay's market share?

eBay holds roughly 3.5% of the U.S. retail eCommerce market, making it the fourth-largest online retailer behind Amazon, Walmart, and Apple.

How much does eBay charge for a chargeback?

eBay charges merchants a $20 fee for each dispute (chargeback) filed against them, on top of the lost sale—one reason sellers automate dispute handling.

DISCLAIMER:

Dit onderzoek bevat algemene en feitelijke informatie zoals die op het moment van schrijven bekend was. Chargeflow en haar exploitanten/medewerkers aanvaarden geen aansprakelijkheid voor de volledigheid of juistheid van de verstrekte informatie. Vanwege uiteenlopende updatecycli kunnen de statistieken recentere gegevens weergeven dan waarnaar in de tekst wordt verwezen.

‍

BRONNEN:

• eBay
• eBay
• eBay
• eBay
• SimilarWeb
• Statista
• Yahoo Finance
• SEC