eBay Statistics 2026: Verified Data and Marketplace Trends

Quick answer: eBay connects roughly 134 million active buyers and about 20 million sellers across 190+ markets, hosting 2.3 billion+ active listings. It closed fiscal 2025 with approximately $11.1 billion in revenue and around $2.0 billion in net income, and holds about 3.5% of the U.S. retail eCommerce market (the 4th-largest online retailer). In early 2026, GameStop disclosed a ~5% stake in the company, underscoring renewed investor interest in eBay's recommerce and collectibles momentum.

Since its launch in 1995 by Pierre Omidyar, eBay has morphed from a niche auction site into a global eCommerce powerhouse, connecting buyers and sellers in over 190 markets. Today, eBay hosts over 2.3 billion active listings across categories including electronics, fashion, collectibles, and second-hand goods. The two-sided marketplace closed fiscal 2025 with roughly $11.1 billion in revenue and about $2.0 billion in net income, cementing its place as a formidable player in global eCommerce.

eBay's recent results reflect strong strategic execution, with Gross Merchandise Volume around $18.8 billion per quarter and steady year-over-year growth. The platform sustains about 134 million active buyers, and in early 2026 GameStop disclosed a roughly 5% stake in the company.

Building on our statistics featuring Shopify, Stripe, and PayPal, this research features detailed eBay statistics, facts, and figures for 2026. You'll find factual data and insights into eBay’s market share, valuation, users, and more. We kindly ask that you credit Chargeflow and include a link to this article if you wish to use any data presented here.

eBay Key Statistics at a Glance (2026)

Estadísticas de crecimiento de eBay

eBay carries a market capitalization in the low-to-mid $30 billions and remains a significant player in online retail, leveraging its unique position in niche markets like collectibles and used goods. A remarkable 60% of eBay buyers globally say buying pre-loved goods has become more important to them. The platform continues to evolve:

• eBay has about 134 million active buyers worldwide, with active-buyer trends stabilizing after a 2023 dip.
• eBay publicó por última vez sus cifras de vendedores activos en el primer trimestre de 2021, con 20 millones de vendedores en todo el mundo (25 millones en 2014).  
  
  • Los usuarios pueden tener hasta seis cuentas de comerciante activas por persona y tantas cuentas como puedan gestionar con fines de compra.

• eBay's active listings grew by 27.78% over two years, rising from 1.8 billion in 2022 to 2.3 billion in 2024.
• eBay records around $18.8 billion in Gross Merchandise Volume (GMV) per quarter, with international operations accounting for roughly 48% of GMV.
• eBay has delivered multiple consecutive quarters of positive GMV growth, driven by strategic investments in focus categories and AI-powered seller tools.
• Industry records estimate that eBay holds a 3.5% market share of the U.S. retail eCommerce market, ranking it as the fourth-largest online retailer behind Amazon (37.8%), Walmart (6.3%), and Apple (3.9%).
• eBay opera en más de 190 mercados de todo el mundo y cuenta con más de 2.300 millones de anuncios activos en la plataforma, lo que supone un aumento del 15 % con respecto a 2023.
• eBay receives over 700 million monthly visits (714.57 million in a recent March) – roughly split between desktop and mobile. The average user spends ~6.8 minutes on the website.
• The U.S. accounts for about 80% of desktop traffic to eBay, with the remainder spread across Canada, Mexico, the UK, and other countries.
• eBay was the second most visited online marketplace in the world, drawing over 1 billion monthly visits, behind only Amazon.
• Nearly 75% of eBay's mobile shoppers are aged 18-34, and eBay is the top-rated marketplace among U.S. Gen Z.
• 31% of U.S. Gen Z shoppers said they bought on eBay in the past 3 months.
• In a recent March, eBay UK reported an Average Order Value (AOV) of £75–100 (approximately $95-127) across 8 million transactions.

Estadísticas de ingresos de eBay

eBay closed fiscal 2025 with approximately $11.1 billion in revenue and around $2.0 billion in net income, building on $10.3 billion in full-year 2024 revenue. Quarterly GMV has held around $18.8 billion, up about 2% on an FX-neutral basis.

"eBay's results were ahead of expectations, as we delivered consecutive quarters of positive GMV growth. Our Focus Categories and geo-specific investments are driving momentum in the business, and we continue to innovate – leveraging AI to make our marketplace more efficient and intuitive for customers," said Jamie Iannone, Chief Executive Officer at eBay.

• eBay's full-year revenue for fiscal 2024 was $10.3 billion; fiscal 2025 revenue rose to roughly $11.1 billion.
• Trading cards, motor parts & accessories, luxury goods, refurbished items, and apparel continue contributing to eBay's growth.
  
  • These strategic Focus Categories now make up over a third of eBay's total GMV.
  • Trading cards have posted double-digit growth for multiple consecutive quarters.
• eBay returned hundreds of millions to stockholders through share repurchases and dividends, with a multibillion-dollar repurchase authorization remaining.
• eBay reported a non-GAAP operating margin near 30%, outperforming its guidance range.
• In early 2026, GameStop disclosed a roughly 5% stake in eBay, a notable vote of confidence from another major retail brand.
• eBay holds billions in cash and investments against a modest net-debt position.

Estadísticas de seguridad y confianza de eBay

eBay ha logrado avances notables en el refuerzo de la confianza y la seguridad desde 2014, año en que la empresa sufrió una grave filtración de datos que puso en peligro la información personal de aproximadamente 145 millones de usuarios. eBay ha invertido miles de millones de dólares en ciberseguridad, lo que incluye la integración de la inteligencia artificial y el aprendizaje automático en su estrategia cibernética para garantizar la seguridad de sus más de 130 millones de usuarios.

«Nuestros clientes son el centro de todo lo que hacemos en eBay, y eso empieza por crear un mercado de confianza, transparente y seguro para todos.» – Jamie Iannone, presidente y director ejecutivo de eBay.

• eBay no transmite la información de pago a los vendedores, lo que garantiza la seguridad de los compradores, ya que los vendedores nunca ven los datos de la tarjeta de crédito de los compradores cuando estos realizan una compra.
• En 2023, eBay bloqueó el 99,2 % de las infracciones relacionadas con artículos prohibidos antes de que llegaran a aparecer en la plataforma principal.
• eBay colabora con las fuerzas del orden locales, estatales y federales para localizar y desarticular las bandas de ladrones de tiendas que sustrajan grandes cantidades de mercancía para venderla en la plataforma.
• En 2022, eBay colaboró con fiscales estatales y federales para desarticular una red delictiva que operaba en varios estados y vendía mercancía robada por valor de unos 4,2 millones de dólares en plataformas de venta online.
• El programa «Verified Rights Owner» (VeRO) de eBay permite a los titulares de derechos de propiedad intelectual denunciar los anuncios de eBay que puedan infringir sus derechos.
• En 2023, eBay eliminó de su plataforma unos 3,2 millones de anuncios de productos potencialmente falsificados o prohibidos.
• La plataforma de comercio electrónico adquirió 3PM Shield en 2023 para reforzar sus soluciones de cumplimiento normativo basadas en inteligencia artificial.
• eBay Authenticity Guarantee program protects buyers from fraud when purchasing high-value items, such as jewelry, handbags, sneakers, or watches.
• El programa «eBay Refurbished» permite a los clientes comprar productos de marca de segunda mano de fabricantes como Apple, Cuisinart y Ninja, con descuentos de hasta el 50 % y una garantía mínima de un año.
  
  • Los vendedores autorizados o el fabricante repararán o reacondicionarán los productos para que recuperen su funcionalidad al 100 % y realizarán las pruebas de control de calidad necesarias.

• Los compradores de productos de automoción en eBay que utilicen el programa «eBay Guaranteed Fit» pueden devolver las piezas compradas que cumplan los requisitos para la reparación de un coche o una moto si no encajan.
• Los clientes que compren un coche en eBay con la Protección de compra de vehículos cuentan con cobertura contra el fraude, problemas relacionados con la titularidad del vehículo y defectos ocultos por un importe de hasta 100 000 dólares.
• La garantía de devolución del dinero de eBay protege las transacciones de los compradores cuyos artículos no hayan llegado, hayan llegado dañados o no se correspondan con el anuncio original.
• eBay chargebacks remain one of the most pressing challenges for merchants using the platform, and much of that volume is friendly fraud.
• eBay charges a standard chargeback fee of $20 for every dispute filed against a merchant. Sellers can offset this with automated chargeback protection and real-time chargeback prevention alerts.

Comercio electrónico y eBay

eBay is built on the premise that “Recommerce, the buying and selling of pre-loved items, can be a positive path forward, providing inspiration, opportunities, and hope.” The numbers seem to support the idea: 86% of eBay's annual report consumers say they’ve bought or sold pre-loved items within the year, and 64% say shopping pre-loved is good for the planet. Pre-loved and refurbished comprise 40% of eBay’s gross merchandise volume (GMV).

• El 77 % de los clientes de eBay afirma que comprar artículos de segunda mano se ha convertido en algo habitual en los últimos años.
  
  • Millennials are the most frequent buyers of pre-owned goods, with 9% purchasing weekly and 24% shopping monthly.
  • La Generación Z muestra una elevada participación mensual, ya que el 21 % realiza compras de artículos de segunda mano al menos una vez al mes.
  • Casi tres quintas partes (59 %) de los consumidores de todo el mundo compraron artículos de segunda mano durante el último año.
  • Las personas de entre 25 y 34 años son las que más probablemente hayan comprado artículos de segunda mano en los últimos 12 meses, con una tasa de participación del 71 %.
• Globally on eBay, the volume of clothing, shoes, and accessories sold with "thrifted" in the description surged over 400% in March 2024 versus March 2023.
• El 50 % de los vendedores que participaron en el estudio de eBay indicaron que habían aumentado las ventas de artículos de segunda mano en comparación con el periodo comprendido entre hace uno y cinco años.
  
  • 64% say it’s easier in recent years to sell pre-owned items on eBay.
  • 58% say making additional income is the primary reason for selling pre-owned items.
• eBay’s fee structure includes final value fees of 10% - 15.55%, $0.35 listing fees after free limits, and optional promoted listing fees, varying by category, store level, and seller promotions.
• eBay generated $418 million from first-party advertising revenue (including Promoted Listings) in a recent quarter, a 15% YoY increase.
• El margen de beneficio neto medio de un vendedor de eBay suele situarse entre el 10 % y el 20 %.
• eBay expanded its AI-powered "Magical Listings" tool from Sports Trading Cards to all categories in the U.S., U.K., and Germany.
• eBay partnered with Klarna to offer Buy Now, Pay Later options across multiple European markets, and with Riverty for monthly invoice payments in Germany.
• eBay collaborated with OpenAI to develop Operator, an AI agent that acts as a virtual shopping assistant, and partnered with Meta to integrate listings on Facebook Marketplace in the U.S., Germany, and France.
• eBay acquired Caramel, an online automotive transaction solution, to enhance trust and safety in vehicle sales.

Estadísticas de impacto social de eBay

eBay’s thesis is that recommerce transforms how people live—saving money, pursuing passions, and helping the planet. eBay users say the primary reason they buy pre-loved is to save money and protect the environment.

• Through eBay for Charity, buyers and sellers contributed over $46 million globally in a single recent quarter, with an annual total around $192 million, up 18% year over year.
• eBay earned a spot on Fortune's Most Innovative Companies list, and was named among Time's World's Most Sustainable Companies and Forbes' Top Companies for Women.
• In 2024, the eBay Foundation awarded nearly $18 million in grants to nonprofits advancing inclusive entrepreneurship.
• eBay powered 100% of its owned offices and data centers with renewable energy in 2024, a year ahead of schedule, and set a net-zero carbon emissions target for 2045 (validated by SBTi).

Al concluir este estudio, les dejo estas reveladoras palabras de Steve Priest, director financiero de eBay:

«Estamos invirtiendo en el futuro a largo plazo de la empresa y para impulsar un crecimiento sostenible a largo plazo».

eBay Statistics FAQs

How many active buyers does eBay have?

eBay has approximately 134 million active buyers worldwide, alongside roughly 20 million sellers (its last disclosed seller figure) across more than 190 markets.

How much revenue does eBay make?

eBay closed fiscal 2025 with about $11.1 billion in revenue and roughly $2.0 billion in net income, up from $10.3 billion in revenue in 2024.

What is eBay's market share?

eBay holds roughly 3.5% of the U.S. retail eCommerce market, making it the fourth-largest online retailer behind Amazon, Walmart, and Apple.

How much does eBay charge for a chargeback?

eBay charges merchants a $20 fee for each dispute (chargeback) filed against them, on top of the lost sale—one reason sellers automate dispute handling.

AVISO LEGAL:

Este estudio ofrece información general y objetiva a la fecha de su redacción. Chargeflow y sus operadores o empleados no asumen ninguna responsabilidad por la integridad o exactitud de la información facilitada. Debido a los diferentes ciclos de actualización, las estadísticas pueden mostrar datos más recientes que los mencionados en el texto.

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