Dan Moshkovich

Dan Moshkovich is the VP of Marketing at Chargeflow, where he leads a marketing team of eight on a seven-figure budget driving demand, content, and category leadership for the AI-powered chargeback automation platform. He has been with Chargeflow since September 2023 and is based in Toronto, Canada.

Dan brings 15+ years of B2B SaaS marketing experience, more than a decade of which has been concentrated in the fintech and fraud-prevention category. Before Chargeflow he was Marketing Director at Justt.ai, VP of Marketing at VirtaMove, Marketing Director at HubStor (acquired by Veritas Technologies), and Marketing Director at Riskified during its pre-IPO era; Riskified later IPO'd at roughly a $4B valuation. Across that arc he has been a marketing leader through three startup outcomes - two acquisitions and one IPO. He is also the founder of Applied Logic Marketing Solutions, his B2B marketing consultancy.

Dan is the published author of 'B2B Startup Marketing: A Practical Guide: How to Build Your B2B Marketing Operation from the Ground Up' (Feb 2023), a practitioner playbook for building a B2B marketing function from zero. He is a guest on The Payments Show podcast (Ep. 87, March 2024, 'Navigating the Chargeback Storm'), hosts segments of Chargeflow's Grow With The Flow podcast, and represents Chargeflow at industry events including Money 20/20 USA and MRC Vegas. He has been featured in Financial Promoter's 'US Hot 100' for fintech marketing leadership.

Dan writes about fintech demand generation, fraud-prevention category marketing, content and SEO strategy, and how to build a B2B marketing operation that actually compounds. His perspective is practitioner-first - the systems he describes are the same ones he has built and run.