Explicação sobre o visto “ Compelling Evidence 3.0 ”: o que os “ Lojistas ” precisam saber em 2026

Visa Compelling Evidence 3.0 (CE3.0) lets merchants remedy eligible Visa 10.4 card-absent fraud claims using qualifying earlier transaction data. In short, CE3.0 is Visa's rule for proving that a "fraud" buyer is a repeat customer. You can send that proof before a dispute through a supported pre-dispute route. You can also send it after a dispute through your acquirer.

Meeting the criteria can shift liability to the issuer. But sending evidence does not by itself mean a dispute was prevented or won.

Legitimate chargebacks protect cardholders when a payment is unauthorized or a purchase goes wrong. Disputing a real purchase as fraud is friendly fraud, also called first-party misuse. When a cardholder keeps the goods on purpose and still disputes the payment, it is often called digital shoplifting.

Visa introduced CE3.0 to fight this. The first version took effect in April 2023. The rule version and your provider's supported route decide which history you can use. Below we break down how CE3.0 works and how to meet its rules.

Why Compelling Evidence 3.0 Matters for Merchants

Most fraud claims on online orders come from real cardholders, not criminals. These numbers show the scale:

Sources: Mastercard on first-party fraud, MRC 2026 Global eCommerce Payments and Fraud Report, Mastercard chargeback cost research.

O que é o “ Compelling Evidence 3.0 ” em termos simples?

A Visa define evidência convincente como “prova de que o titular do cartão participou da transação, recebeu os bens ou serviços ou se beneficiou da transação”.

CE3.0 adds a set test for Visa 10.4 claims. It does not replace the evidence rules for a cancellation, delivery or service complaint. Those still follow standard compelling evidence rules. For fraud claims that miss CE3.0, see how to win an unauthorized transaction chargeback.

For ordinary purchase history, check all of the following:

1. Two earlier transactions on the same payment credential were not reported as fraud.
2. Both were processed more than 120 and no more than 365 calendar days before dispute processing. Visa gives a separate exception to the 120-day rule for Original Credit Transactions.
3. At least two eligible elements match the disputed transaction and both earlier ones: account/login ID, full delivery address, device ID/fingerprint, or public IP address. At least one match must be the IP address or device ID/fingerprint.
4. Give the required transaction descriptions and use the route your acquirer supports.

Qualifying data can support a pre-dispute rejection or a later remedy. Keep those outcomes apart in your reporting. Source: Visa's CE3.0 client FAQ and the current rules cited below.

Compelling Evidence 3.0 Requirements at a Glance

Stripe's CE3.0 API docs state the window as 120 to 364 days, while Visa's rules and FAQ say no more than 365 days. Follow your processor's field checks when it submits for you.

What Changes for CE3.0 on October 24, 2026?

For disputes processed on or after October 24, 2026, qualifying history may use the same card or an associated credential, such as a token, at one or more merchants. Visa excludes Chile from this expanded invalid-dispute rule. Device ID and device fingerprint count as similar elements. So you cannot use that pair as two separate matches.

At pre-arbitration, an acquirer may submit only transaction data it accepted and processed. Ask your provider which history it can access and which route it supports. Do this before you treat a first purchase at your store as eligible. The rule change does not give you access to another merchant's customer records.

Source: Visa public rules, April 18, 2026 edition, section 11.7.5.3, Table 11-28 and footnotes 8–9; section 11.7.5.6, Table 11-31 and footnotes 5–6.

Test the Evidence Pair Before You Submit

These examples test the matching fields only. A passing pair still needs qualifying history, transaction details, regional scope and a supported route.

How Visa Secure Can Qualify Transactions for CE3.0 Automatically

Visa now checks some transactions for CE3.0 on its own. Effective October 17, 2025, Visa began automatically qualifying transactions for CE3.0 through Visa Secure, including Visa Data Only, in the US region. Effective April 17, 2026, Visa added a fee for successful qualifications.

• What it means: rich 3D Secure 2 (Visa Secure) data at checkout can feed CE3.0 matching without a manual packet.
• What to check: ask your acquirer whether the fee applies to you and how qualified cases show up in your reports.
• What it does not change: the 10.4 scope, the history window and the data-match test still apply.

Source: Visa Merchant Business News Digest, October 2025 entry. Visa's full business news articles are not public, so confirm fee details with your acquirer.

How CE3.0 Affects Your VAMP Ratio

Every dispute and fraud report can count toward Visa's VAMP program. The Excessive threshold is 1.5% for most regions since April 1, 2026. CE3.0 can help keep resolved cases out of that count.

• Exclusions: Checkout.com's VAMP guidance lists disputes resolved through CE3.0 and Verifi among the exclusions from the ratio.
• Timing: the dispute and its resolution must fall in the same month to be excluded, per the same guidance.
• Fees still apply: a CE3.0 win does not always remove the dispute fee.

Source: Checkout.com, Exclusions from VAMP ratio. Your own acquirer's reporting decides how your ratio is counted.

CE3.0 vs Order Insight vs RDR vs Standard Representment

CE3.0 is one of several Visa tools. Each works at a different stage, so many merchants use more than one.

Pick the tool by claim type. Our guide on how to tailor compelling evidence to each reason code covers the non-fraud codes. For claims you would rather refund early, chargeback alerts give you that option.

Como você cumpre as diretrizes da Visa sobre “Evidências Convincentes”?

CE3.0 rewards merchants who capture and keep transaction data on every order. Follow these steps.

1. Registrar e armazenar os dados corretos em cada transação

Start gathering CE3.0 remedy criteria on every order: customer shipping addresses, IP addresses, device IDs or fingerprints, and account/login IDs. Capturing this data early means you already hold the matching history when a customer files a dispute. Capture the real customer IP, not your server or load balancer IP.

2. Automatizar o “ disputas ” pós-compra para um melhor enriquecimento de dados

Data enrichment is a strong way to meet CE3.0 rules. When you see a cardholder's buying pattern and digital footprint, you can decide whether to approve an order. You can also build qualifying evidence on its own when a dispute arrives. For a step-by-step view of automated evidence generation, see the linked guide.

Chargeflow's chargeback automation solution uses AI, machine learning and in-house fraud models to spot fraudsters, confirm order validity and win disputes. It also builds and sends evidence-backed responses for you.

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Chargeflowos recursos avançados do Automação

Chargeflow offers a full chargeback automation solution with these key features:

• Transaction tracking: Use order insights and AI analysis to track suspicious transactions.
• End-to-end management: Run the whole chargeback process on autopilot, from first dispute to result, backed by 1,000+ data points.
• CE3.0-ready evidence: Chargeflow Automation builds card-scheme-compliant evidence, including Compelling Evidence 3.0.
• Behavior analysis: See how users buy, so you can spot patterns and predict chargeback-prone orders.
• Revenue management: Spot likely chargebacks early and act to cut risk.
• Strategic alignment: Keep your business plans in line with changing fraud trends.

A fully automated chargeback solution can gather and send records for you. Judge results on eligible, resolved case groups. Compare reason codes, processor scope and net recovered funds. Do not treat an industry-wide win rate as a forecast for one CE3.0 case.

Perguntas frequentes sobre Compelling Evidence 3.0

What is CE3 in chargebacks?

CE3, or Compelling Evidence 3.0, is a Visa rule for 10.4 card-absent fraud chargebacks. It lets a merchant show two earlier undisputed purchases with matching IP, device, login or address data. When the data qualifies, liability can shift back to the issuer.

Qual é a diferença entre o CE3.0 e as provas convincentes padrão?

Standard compelling evidence can support any disputed transaction. CE3.0 adds a set history-and-data test that can remedy eligible 10.4 fraud claims. It works before a dispute or through the acquirer after one. The pre-dispute option uses Verifi Order Insight.

A que categoria do “ Disputa ” o CE3.0 se aplica?

CE3.0 applies to Visa Dispute Condition 10.4 (Other Fraud – Card-Absent Environment). This is the category most tied to friendly fraud in card-not-present sales. Mastercard's match for reason code 4837 is Mastercard First-Party Trust. See CE3.0 vs First-Party Trust for how the two compare.

Quantas transações anteriores são necessárias?

For ordinary purchase history, Visa CE3.0 needs two earlier qualifying transactions. They must be processed more than 120 and no more than 365 days before dispute processing. At least two eligible elements must match, including IP or device ID/fingerprint. From October 24, 2026, check the expanded history route and regional limits above.

Can a First Purchase at My Store Qualify?

A first purchase at your store may qualify for Visa CE3.0 under the expanded October 24, 2026 route. The card needs the required earlier history at other merchants, and every other condition must be met. A card without qualifying history cannot pass. Ask your acquirer about support, access and regional limits.

Do CE3.0 disputes count toward the VAMP ratio?

Disputes resolved through Visa CE3.0 can be excluded from the VAMP ratio, according to Checkout.com's VAMP guidance. The dispute and its resolution must fall in the same month. Check with your acquirer, because its reporting sets your official count.

Which chargeback software supports Compelling Evidence 3.0?

Look for chargeback software that captures IP, device, login and address data on every order and submits Visa CE3.0 evidence through your processor. Chargeflow Automation builds card-scheme-compliant evidence, including Compelling Evidence 3.0, and charges only for chargebacks it recovers.

O CE3.0 garante que eu ganhe o “ Disputa ”?

No. Visa CE3.0 needs qualifying data and the correct supported route. A missing match, too little history or an unsupported submission can block qualification. Keep the formal dispute deadline while your provider checks eligibility.

Keep Eligibility Separate From Recovery

A failed CE3.0 check still leaves a choice about the formal chargeback and its response deadline.

Automate your chargeback evidence and response workflow with Chargeflow. Confirm support for your payment stack and any named network program before relying on protection.

Start for free.