15+ Real Shopify Plus Stores (and What You Can Learn From Each)

Shopify Plus stores are online businesses on Shopify's enterprise plan, built for high-volume merchants who prioritize speed, reliability, and automation. A brand earns a spot on this list only when public, credible sources confirm it runs on Shopify Plus.

The platform is built for brands in a steep growth phase. The Shopify Plus platform says companies making $1M-500M are growing an average of 126% YoY on Shopify Plus, 690% above the ecommerce industry average.

Below are the best Shopify Plus examples we could verify, a sourced list of 15+ real Shopify Plus stores. For each brand, you get what it uses the platform for, one notable fact, and one lesson you can apply.

How We Picked These Shopify Plus Examples

We kept the bar high and the sourcing transparent, which is rare on lists like this. Most roundups reuse unverified revenue figures, so we cite a primary source for every stat below.

For deeper background, see our complete Shopify Plus guide. Every one of these Shopify Plus examples met three criteria:

• GMV and scale: each brand operates at the high order volume Shopify Plus is designed for.
• Public information only: every fact comes from earnings, press, or Shopify's own case studies.
• A deliberate mix: the list spans B2C DTC, B2B and multi-brand, and international sellers.

DTC Brands Scaling Fast on Shopify Plus

These direct-to-consumer brands used Shopify Plus to handle rapid growth and sudden traffic spikes. Most sell straight to shoppers, so their store is the whole business, not a side channel. When the storefront is the company, downtime and slow checkouts hit revenue directly.

Gymshark

Gymshark is a UK fitness apparel brand that moved to Shopify Plus after its previous platform crashed on Black Friday. Gymshark's Shopify Plus case study reports it reached £41 million in sales during 2017, a starting point rather than its current size.

Takeaway: pick a platform that scales through peak demand before a viral moment forces the choice.

Allbirds

Allbirds, the New Zealand-born footwear brand, unified retail and ecommerce on Shopify Plus and POS. Per the Allbirds case study, it runs Ship from Store across 31 retail locations, which lifted online conversion by widening inventory availability. When one channel runs low, another can fulfill the order instead of losing the sale.

Shopify's own Shopify Plus fashion brands roundup lists SKIMS, Gymshark, Allbirds, and Alo Yoga among its Shopify Plus success stories. Takeaway: connecting retail and online inventory turns stores into fulfillment hubs and lifts conversion.

SKIMS

SKIMS, the shapewear and loungewear brand, runs on Shopify Plus to survive high-demand product drops. Its launches sell out fast, so the platform has to hold up under sudden load.

Takeaway: a viral product drop needs infrastructure that won't buckle when everyone arrives at once.

Fashion Nova

Fashion Nova is a fast-fashion brand and, per technology detection data, one of the highest-traffic Shopify Plus stores in the world. Its model depends on constant new drops and very high order velocity. New styles land almost daily, so the storefront has to stay fast while inventory turns over constantly.

Takeaway: high order volume is where Shopify Plus is strongest, not a weakness to fear.

Death Wish Coffee

Death Wish Coffee runs on Shopify Plus, which absorbed a huge surge after its Super Bowl 50 ad aired. Per the Death Wish Coffee case study, the brand earned $2,083 a minute in the two hours after the Super Bowl.

Takeaway: plan for spike moments, because one ad or feature can flood your store in minutes.

Rebecca Minkoff

Rebecca Minkoff added 3D and augmented-reality product views to its Shopify Plus store. Per Rebecca Minkoff on Shopify Plus, shoppers were 44% more likely to add an item to their cart after interacting with it in 3D.

Visitors were also 65% more likely to place an order after interacting with a product in AR. These are behavioral lifts among shoppers who used the features, not site-wide numbers.

Takeaway: richer, interactive product pages give shoppers confidence and lift conversion.

UNTUCKit

UNTUCKit, a menswear brand, offers Shop Pay as an accelerated checkout on its Shopify Plus store. With Shop Pay's one-tap checkout, UNTUCKit's Shopify Plus store drove a 64% increase in customer lifetime value.

Takeaway: a faster checkout does more than convert once, because it also builds repeat purchases over time.

Our Place

Our Place grew from a single cookware product into a multi-market brand on Shopify. The Our Place case study notes it expanded into Canada and the UK within two years, then launched in Australia. It also moved into wholesale, landing in retailers like Selfridges and Bergdorf.

Takeaway: a scalable platform lets you enter new countries without rebuilding your store each time.

Pangaia

Pangaia is a materials-science fashion brand that, per its Shopify Plus build, outgrew standard Shopify and upgraded to Plus. The move gave it room to scale as its customer base grew fast.

Takeaway: Shopify Plus is the natural upgrade path once you outgrow the base plan.

Kylie Cosmetics

Kylie Cosmetics, now owned by Coty, has its brand sites built on Shopify Plus. A single social post from its founder can send traffic vertical within minutes. Celebrity beauty brands lean on enterprise infrastructure to hold that load without dropping orders.

Takeaway: celebrity-driven DTC scale needs a platform sized for spikes, not a starter plan.

Multi-Brand Businesses on Shopify Plus

These companies run several brands or storefronts from one Shopify Plus setup. One backend controls many brands, which keeps operations simpler as the portfolio grows. It is the kind of multi-brand and wholesale use covered in our guide to Shopify Plus for B2B commerce .

Steve Madden

Steve Madden runs three brands, Steve Madden, Dolce Vita, and Betsey Johnson, across 30 global sites. A full replatforming project behind Steve Madden's Shopify transformation delivered a 16% conversion rate increase across those brands and sites. That gain came from the whole project, including new tooling, not the platform alone.

Takeaway: Shopify Plus can centralize many brands and regions under one system.

Bombay Shaving Company

Bombay Shaving Company, an India-based grooming brand, migrated from Magento and now runs seven brands on Shopify Plus. Per Shopify's published figures, the Bombay Shaving Company case study reports a 150% uplift in conversion rate over its pre-Shopify platform. The same case study describes handling large monthly mega-sale events without disruption.

Takeaway: replatforming can unlock both higher conversion and room to add more brands.

International Brands on Shopify Plus

These brands use Shopify Plus to sell across borders and launch fast in new markets. Selling internationally means local currencies, languages, and fulfillment, all managed from one platform. That cross-border playbook is the focus of our guide to Shopify Plus international expansion .

Heinz To Home

Heinz To Home is Heinz UK's direct-to-consumer channel, not the whole Kraft Heinz company. The brand launched it on Shopify Plus in a matter of weeks during 2020. That speed mattered, because the store opened to meet a sudden shift to at-home shopping.

Takeaway: Shopify Plus lets even large companies stand up a new DTC channel fast.

Decathlon

Decathlon, one of the world's largest sporting-goods retailers, uses Shopify Plus to manage large catalogs and localize across markets. That helps it keep navigation fast across dozens of sports categories. Localization also means the right language, currency, and product mix per country.

Takeaway: Plus can handle deep catalogs and multiple market versions of your store.

Enterprise & Large Retailers on Shopify Plus

These established enterprises use Shopify Plus for specific DTC or collector channels, not always their entire business. Large companies often carve out a focused storefront where speed and control matter more than legacy systems. These are the Shopify Plus examples that show the platform reaching well beyond young DTC startups.

Staples

Staples, the office-supply retailer, is listed as a brand on Shopify's official Shopify Plus platform page. It shows that even legacy retailers run direct-to-consumer storefronts on Plus. A recognized name like this signals the platform is trusted at real enterprise scale.

Takeaway: enterprise scale and Shopify Plus are not mutually exclusive.

Hasbro Pulse

Hasbro Pulse is Hasbro's direct-to-consumer collectibles channel, built on Shopify Plus. It gives collectors a dedicated store separate from Hasbro's wholesale business. Limited-run collectibles often sell in timed windows, which puts real pressure on the checkout.

Takeaway: Plus can power a focused DTC channel inside a much larger company.

Red Bull

Red Bull uses Shopify Plus for its branded merchandise store, not its core energy-drink business. That store sells apparel, gear, and athlete collaborations.

Takeaway: Plus fits standalone brand and merchandise channels well, even for the largest global companies.

What These Brands Have in Common

Look across these Shopify Plus examples and the same pattern repeats. Whatever the category, the brands here share a profile that made Plus the right call:

• High GMV: each brand moves serious sales volume through its store.
• Traffic spikes: drops, ads, and sales events flood these sites fast.
• Multi-region reach: many sell across several countries and currencies.
• Multi-brand complexity: some run several brands from one backend.

There is a catch that these lists rarely mention. Most Shopify Plus examples celebrate the growth but skip the risk that rides along with it.

As GMV and order volume climb, so does your exposure to chargebacks and friendly fraud. More orders simply mean more disputes, more refund abuse, and more revenue at stake.

The scale is material. Mastercard forecasts that the global cost of chargebacks to merchants will reach $42 billion by 2028, with nearly half reported as fraudulent.

That is where Chargeflow comes in as the domain expert. Chargeflow is the AI Chargeback Platform behind $200M+ in disputed revenue recovered for 20,000+ businesses across 90 countries. It automates chargeback and fraud protection on Shopify, combines prevention, pre-chargeback alerts, and automated recovery with a 4x ROI guarantee for Automation.

Chargeflow's Shopify integration plugs in with one click, so prevention and recovery run on autopilot as you scale. No manual dispute work, and you only pay for the chargebacks it wins back.

Frequently Asked Questions

What Companies Use Shopify Plus?

Confirmed Shopify Plus brands include Gymshark, Allbirds, SKIMS, Fashion Nova, Steve Madden, Our Place, and Staples. The list spans DTC, multi-brand, international, and enterprise sellers.

What Is a Shopify Plus Store?

A Shopify Plus store is an online business running on Shopify's enterprise plan for high-volume merchants. It offers more automation, customization, and support than standard Shopify.

What Does Shopify Plus Include?

Shopify Plus includes up to 10 stores per contract (one main plus nine expansion stores), B2B and wholesale tools, Shopify Flow automation, Checkout Extensibility, and a dedicated account team. It layers enterprise features onto the same core platform, rather than replacing it, so merchants keep familiar themes and apps.

How Much Does Shopify Plus Cost?

Shopify Plus is the enterprise tier, billed monthly at a higher base fee than standard Shopify. Pricing is quoted by Shopify and scales with your volume, so exact figures vary.

Is Shopify Plus Only for Huge Brands?

No, Shopify positions Plus for companies making $1M to $500M in revenue, not only giants. It is built for fast-growing mid-market brands as much as household names.

What Is the Difference Between Shopify and Shopify Plus?

Standard Shopify suits smaller merchants on self-serve pricing, while Shopify Plus is the enterprise tier built for high-volume brands, starting around $2,300 a month. Plus adds multiple stores, B2B functionality, deeper checkout customization, and dedicated support that standard plans don't include.

Can I Have Multiple Stores With Shopify Plus?

Yes, a Shopify Plus organization can run up to 10 stores, one main store and nine expansion stores, under a single contract with shared billing. Multi-brand merchants like Steve Madden and Bombay Shaving Company use this to run several brands from one back office, though each store still needs its own fraud and chargeback monitoring.

Do Big Shopify Plus Stores Get More Chargebacks?

Yes, higher order volume raises your exposure to chargebacks and friendly fraud. Automating prevention and recovery is the practical way to protect that revenue as you scale.

A Shopify Plus store is an online business running on Shopify's enterprise tier, the plan behind Gymshark, Allbirds, SKIMS, Steve Madden, Staples, and Red Bull, built for merchants who need automation, multi-store management, and support beyond standard Shopify. More than 115,000 stores now run on Shopify Plus worldwide, and companies making $1M to $500M grow an average of 126% YoY on the platform, 690% above the ecommerce industry average. A single Plus contract can run up to 10 stores, one main store plus nine expansion stores, which is how multi-brand groups like Steve Madden and Bombay Shaving Company operate several brands from one back office. That same scale raises exposure to chargebacks and friendly fraud, so the fastest-growing Shopify Plus merchants pair growth with automated dispute prevention and recovery.

What to Do Next

• Shopify Plus is the enterprise tier: it is built for high-volume merchants that have outgrown standard Shopify.
• Real brands span every model: these Shopify Plus examples cover DTC, multi-brand, international, and enterprise sellers.
• Its strengths are scale and flexibility: Plus handles traffic spikes, multi-store setups, and localization across markets.
• Growth raises fraud exposure: the same scale that earns a spot here increases chargeback and friendly-fraud risk.
• Automation protects that revenue: preventing and recovering chargebacks keeps hard-won sales from leaking back out.

Scaling toward the same GMV as these brands? Their fraud and chargeback exposure scaled too, see how Chargeflow helps.

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