Shopify Plus for B2B: Features, Setup & What to Watch For

Shopify Plus B2B gives you native wholesale tools in the Shopify admin, but you no longer need Plus for the basics. Since April 2, 2026, company accounts, custom price lists, net payment terms, quantity rules, and a self-serve buyer portal run on Basic, Grow, and Advanced too. Plus adds unlimited catalogs (lower plans cap at 3), direct catalog assignment, deposits, partial payments, and fuller checkout customization, and may add a variable platform fee on B2B sales.

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What Shopify Plus B2B Includes

Shopify Plus B2B gives you these wholesale tools in the Shopify admin: company accounts, custom price lists, net payment terms, quantity rules, and a self-serve buyer portal. On Plus, you also get unlimited catalogs, direct catalog assignment, deposits, and partial payments.

Native B2B means these tools are built into Shopify, not bolted on with third-party apps. According to Shopify's official B2B documentation, "Shopify B2B is a suite of native features that lets you sell business-to-business (B2B) through the Shopify admin and online store." That native design keeps pricing, checkout, and buyer management in one place, so your wholesale and retail sides share one catalog, one checkout, and one set of data.

The payoff shows up in repeat orders. Shopify reports that merchants using B2B see up to a 4.1x increase in reorder frequency compared to DTC orders, and up to a 33% increase in self-serve orders within six months of adopting it (Shopify, April 2026).

Here's what you get with Shopify Plus wholesale:

• Company accounts: Create business buyer profiles with multiple locations, contacts, and permissions, so each customer orders under its own terms.
• Custom price lists and catalogs: Assign specific products and wholesale prices to each buyer, so different customers see different pricing.
• Net payment terms: Offer terms from net 7 to net 90, due on fulfillment, or a fixed date, so buyers can order now and pay later.
• Quantity rules and volume breaks: Set order minimums, maximums, and case-pack increments, then reward bigger orders with tiered discounts.
• Self-serve buyer portal: Let buyers log in, reorder, track orders, and manage their account without emailing your team.
• B2B checkout with purchase orders: Buyers add a PO (purchase order) number at checkout, so their accounting matches your invoices.
• Market catalogs: Assign a catalog to a B2B market so every company location in it shares one set of prices, and you manage tiers instead of one-off deals.
• Staff permissions, automation, and storefront: Set location-level permissions for buyer staff, trigger Shopify Flow automations from B2B objects, and use the Trade theme, all on every plan.

Quantity breaks reward volume, so a buyer ordering 500 units pays less per unit than one ordering 50. Market catalogs save the most time at scale: add a new buyer location to the market and it inherits the right pricing without a single manual edit.

Do You Need Shopify Plus for B2B?

No, you no longer need Shopify Plus for basic B2B. Since April 2, 2026, foundational B2B features run on the Basic, Grow, and Advanced plans too.

That shift came from Shopify's April 2026 B2B announcement. It extended core B2B features to merchants on Basic, Grow, and Advanced plans at no extra cost. Many older guides still say B2B is Plus-only, but that claim is now out of date.

Some capabilities do stay Plus-only. Per B2B features by plan, deposits, partial payments, unlimited catalogs, and direct catalog assignment are available only on the Shopify Plus plan, while lower plans are capped at 3 B2B catalogs.

This change lowers the entry cost for new wholesale sellers. You can validate B2B demand on a cheaper plan first, then move up once orders justify it. The table below shows where each plan stops and where Plus takes over.

The 3-catalog cap is the line most sellers hit first. Each catalog holds one set of products and prices, so three catalogs means three distinct buyer groups. If you serve more than three pricing tiers, you need unlimited catalogs on Plus.

Deposits and partial payments matter for high-value orders. They let a buyer pay part of a large order upfront and settle the balance later. Lower plans can't offer this, so custom, staged B2B payments point you toward Plus.

Plus B2B also carries a cost most comparisons skip: a variable platform fee, layered on top of the base subscription. Shopify quotes this fee and sets it separately for B2B and D2C. The rate is not published, so ask for yours before you budget. Our Shopify Plus pricing guide covers the rest of the cost picture.

Match the plan to your complexity, not just your catalog count. Basic and Grow work for testing B2B or running a handful of wholesale accounts on simple, uniform pricing. Advanced is the practical ceiling for non-Plus B2B: stable pricing inside 3 catalogs. Plus becomes necessary once you need true per-customer pricing beyond 3 tiers, deposits or partial payments, or payment requests split across multiple fulfillments.

Setting Up B2B on Shopify Plus

Setup happens entirely in your Shopify admin, so you don't need a developer to launch. Follow these steps in order, and test before you invite buyers. For the wider platform context, see Shopify Plus: The Complete Guide.

A few steps trip people up, so plan for them. Catalog assignment is where wrong pricing leaks, because a buyer linked to the wrong catalog sees the wrong prices. Double-check each assignment before you go live.

Net terms also need a credit decision, not just a toggle. Decide which buyers earn terms and which pay upfront, then apply terms only to approved companies. Shopify offers four payment term types. Net-day terms start when the order is placed; due-on-fulfillment and fixed-date terms use their specified triggers.

Shopify doesn't automatically capture payment when terms expire. Buyers can click Pay now in their customer account, or you capture the payment yourself by charging the card in your Shopify admin. Build that step into your invoicing routine so due dates don't slip.

Once a test order clears cleanly, invite a small group of buyers before a full rollout. That catches pricing or tax errors early, while the stakes are still low. If you are moving an existing wholesale operation from another platform, work through our Shopify Plus migration checklist before you create companies.

The Dispute Risk Nobody Talks About in B2B

B2B disputes don't behave like B2C card chargebacks (what is a chargeback covers the basics). When you sell on net terms, non-payment shows up as an overdue invoice, not an instant chargeback. And larger order values mean larger losses per incident.

The numbers back this up:

Sources: Atradius B2B payment practices report (US, September 2025); Allianz Trade late-payment study (days sales outstanding for 2023).

Wire and ACH transfers add a second risk layer. ACH means Automated Clearing House, the bank network behind many B2B payments. In business email compromise, a scammer poses as a supplier and reroutes a payment, which carries weak buyer protection and almost no recourse.

Card payments still exist in B2B, and that's where B2B card chargebacks return. A buyer may put a large order on a corporate card, then dispute the charge over a quality or delivery issue. Because Shopify doesn't auto-capture when terms expire, a card charged weeks after delivery can trigger an "I don't recognize this charge" claim, so keep the signed PO, invoice, and delivery confirmation attached to the order. Purchase-order and quality disputes add more friction, since B2B claims hinge on contracts and delivery proof rather than card data.

Here's how B2B and B2C disputes differ:

This is where dispute expertise pays off. Chargeflow is the AI Chargeback Platform, protecting 20K+ merchants and $50B+ in transactions across 90 countries. Our system pairs prevention, automated recovery, and visibility into every dispute.

For card payments, Chargeflow Alerts can deflect eligible disputes and Automation can manage recovery. Net-term invoices paid by ACH, wire, or offline methods require separate underwriting, collections, and account-control processes.

Learn how Shopify chargebacks work if disputes are new to you. Then set up Shopify Plus chargeback and fraud protection before you scale wholesale; the general Shopify fraud and chargeback action plan covers the baseline.

Plan for both failure modes. Overdue invoices call for clear credit checks and net-terms discipline at setup. Card chargebacks call for automated evidence and recovery, so a single large dispute doesn't erase a month of margin. Broader fraud prevention practices cut how often a quality or delivery dispute reaches that point at all.

Shopify Plus B2B vs. Dedicated B2B Platforms

Shopify Plus B2B fits most wholesale sellers, but not operations built around ERP-driven workflows, complex approval chains, thousands of contract-specific price lists, or heavy quoting. The table shows where the line sits.

For most mixed B2C/B2B sellers, Shopify Plus B2B is the practical choice. You keep one platform, one team, and one checkout, which lowers cost and complexity. A dedicated platform only earns its price when your workflows outgrow what native tools can handle, and before you pay for one, check whether an ERP integration built by a Shopify Plus agency closes the gap, and our comparison of Shopify Plus development and design agencies is a starting point.

International expansion on Shopify Plus compounds this decision: factor in currencies, tax, and duties before you commit, and review cross-border payments to see how settlement and disputes change across borders.

One more test helps you decide: count your exceptions. If most orders follow standard terms and pricing, native tools win. If every deal is custom, negotiated, and approval-heavy, a dedicated platform earns its cost.

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Frequently Asked Questions

Does Shopify Plus support B2B and wholesale selling?

Yes, Shopify Plus fully supports B2B and wholesale selling. It offers native company accounts, custom price lists, net terms, quantity rules, and a self-serve buyer portal without catalog limits.

Can you sell B2B on Shopify without Plus?

Yes, since April 2, 2026, foundational B2B features are available on the Basic, Grow, and Advanced plans. Lower plans are capped at 3 B2B catalogs and exclude deposits and partial payments.

What B2B features are exclusive to Shopify Plus?

Deposits, partial payments, unlimited catalogs, direct catalog assignment, and checkout customization (checkout UI extensions on information, shipping and payment pages) are exclusive to Shopify Plus. Every paid plan still includes the foundational B2B tools.

Does Shopify B2B support net payment terms and purchase orders?

Yes, Shopify B2B supports net payment terms and purchase orders natively on every paid plan. Buyers add a PO number at checkout and pay on invoice terms such as net 30.

How do net terms get paid on Shopify B2B?

On Shopify B2B, net terms start the day the order is placed, and payment is not captured automatically when they expire. Buyers can click Pay now in their customer account, or you charge the card manually in your Shopify admin.

How much does Shopify Plus cost for B2B, and do B2B features cost extra?

B2B tools are included on every paid plan. Shopify Plus starts at $2,300 USD per month on a 3-year term or $2,500 USD on a 1-year term, per Shopify's Plus pricing page, and Plus businesses may also pay a variable platform fee quoted by Shopify.

Is Shopify Plus worth it for B2B?

Shopify Plus is worth it for B2B once you outgrow 3 catalogs, need true per-customer pricing, or require deposits and partial payments. It may also add a variable platform fee quoted by Shopify and set separately for B2B and D2C, so it's worth the upgrade only when the extra scale and control outweigh that added cost. Our Shopify vs. Shopify Plus comparison covers the wider decision.

Selling B2B on Shopify Plus? Pair your store with Chargeflow's Shopify integration so net-terms disputes and card chargebacks both have a playbook before your first big wholesale order ships.