As more people adopt contact-free transactions, digital payments have become the norm. The global digital payment industry was estimated at $114.41 billion in 2024. And that number is expected to rise by 21.4% in 2030.

Customers now expect seamless digital transactions, but online payments are still being declined, often for reasons that could be easily avoided. Sometimes it’s the issuing bank being overly cautious, which may block genuine transactions. Other times, it’s the processor, the card network, or a data mismatch.

Whatever the cause, it hurts your bottom line and your customer experience. However, artificial intelligence can optimize your transaction authorization rates.

In this post, I’ll show you how to utilize AI payment routing tools to enhance payment performance and improve the customer experience. But first, let’s explore what these tools are.

What Are AI Payment Routing Tools?

AI payment routing tools are intelligent systems that select the most suitable payment processor for each transaction, rather than sending every payment through the same gateway or acquiring bank.

These tools analyze transaction details to determine which route has the highest chance of approval. The best routes are identified by factors such as historical approval rates and transaction volume.

Why does this matter to you? Because every failed payment is a lost sale. And when you’re spending money on campaigns to bring customers in, you can’t afford to lose them at checkout.

That’s why optimizing your performance marketing campaign is only half the battle. Ensuring payments go through smoothly is just as critical to improving customer experience.

How AI Payment Routing Works

You don’t need to be an expert in machine learning to use AI payment routing tools, but understanding the basics is helpful. It works in three steps, and everything happens in milliseconds before your customer even notices.

The proper implementation and use of AI is crucial to avoid any adverse impact on your business performance. As a Flow State Sales expert says, an MEDDIC sales team training & deal coaching program can help you and your sales team to learn how you can adequately implement AI technology and boost sales for your business.

• Data Collection: The customer inputs their payment details, and then the AI payment routing tool collects further transaction data. These include card type, issuing bank, currency, location, time, and amount.
• Pattern Recognition: The tool uses historical data already stored in the system to spot patterns in previous approvals and declines. For example, Visa cards may have a higher success rate when routed through Processor X.
• Real-Time Decisions: The payment router instantly determines which payment processor is most likely to approve the transaction and sends it. The transaction is settled after approval.

If the first route fails, the system can try a second option without requiring the customer to re-enter their card information. This supports secure payments and builds customer trust by minimizing checkout friction.

How to Use AI Payment Routing Tools

You might be thinking, “This sounds great, but it must be hard to set up.” The truth is: learning how to use AI payment routing tools is easier than you think. Here’s a step-by-step guide to get you started:

Step 1: Understand Your Current Payment Routing Setup

When learning how to use AI payment routing tools, the first step is mapping out your current payment flow. You need to find out the following:

• Do all transactions go through a single payment processor?
• Are you seeing high decline rates in specific regions or card types?
• Do you have backup options in case a payment fails?

The answers will serve as a baseline to measure the impact once you start using AI payment routing tools.

You can talk to your finance or payments team, or ask your payment provider. They’ll give you a breakdown of your current authorization rates by geography, card type, and issuing bank.

Step 2: Choose the Right AI Payment Routing Tool

It’s not enough to want to learn how to use AI payment routing tools. You need to choose the right ones, and this depends on various factors, including feature prioritization, budget, and customer base.

There are numerous AI payment routing tools, including popular options such as Stripe and Adyen. You don’t need to be a tech expert to pick the right solution, but looping in your payments and dev teams early can help you make an informed choice.

Here are some factors to consider when learning how to use AI payment routing tools:

• Integration with your current payment gateway or platform
• Compatibility with multiple acquirers or processors
• Analytics and reporting
• Support for your target regions

Step 3: Set Up and Integrate the AI Payment Routing Tool

The next step is to integrate the tool with your checkout system. Most platforms offer APIs or built-in connectors to facilitate this process. Here’s what this usually involves:

• Connecting your existing payment gateways to the tool
• Defining fallback rules (e.g., “If Processor A fails, try Processor B”)
• Letting the routing engine analyze your past transaction data to build a performance profile
• Enabling smart routing logic that selects the best processor in real time

Some tools offer pre-configured routing strategies based on global benchmarks, so you don’t have to configure everything manually. When learning how to use AI payment routing tools, start with a test transaction to compare authorization rates.

Step 4: Train the AI Payment Routing Engine with Your Data

AI payment routing tools get smarter the more you use them. So, the more payments you run through the system, the better it becomes at selecting the most efficient and cost-effective routes.

Over time, the AI engine will learn which payment processors deliver the highest approval rates based on geography and card type.

It will also identify the best times to retry failed transactions and automatically adjust routing logic in response to emerging patterns, such as website downtimes or increased fraud risk.

However, it’s important to feed the system complete and clean transaction data. This helps it make more accurate routing decisions. If your provider offers historical data training, take advantage of it. This enables the tool to make more informed routing decisions from the outset.

Step 5: Monitor Performance and Optimize Over Time

Just like you monitor campaign performance in SaaS email marketing, you should regularly track how your AI routing tool is performing.

Here are some key metrics to track:

• Authorization Rate Improvements: Are More Payments Getting Approved?
• Recovered Revenue: How much money is saved through successful retries or smarter routing?
• False Decline Rate: Is the system blocking fewer legitimate customers?
• Regional/Processor-Level Insights: Which routes are working best and for which card types?

According to timetoreply, you can increase sales volume by tracking and monitoring response times for professional service email communications. You can train your internal team to send responses promptly.

Many AI payment routing tools come with built-in dashboards that enable users to visualize and monitor trends. You can collaborate with your provider’s success team to fine-tune routing logic or spot new opportunities.

Step 6: Combine with Other Smart Payment Features

If the aim of learning how to use AI payment routing tools is to improve authorization rates, consider pairing them with other smart payment features, such as:

• Retry Logic: Use AI to determine the best time and method to retry failed payments
• Card Network Tokenization: This replaces customers’ card details with unique tokens to prevent fraudulent activities
• Local Payment Methods: Offer alternatives like PayPal or local wallets, where AI can detect low card approval rates
• Dynamic 3D Secure: Use machine learning to apply additional security checks only when needed, not for every transaction

Challenges of Using AI Payment Routing Tools

Now that you’ve learned how to use AI payment routing tools, it’s also important to know their downsides.

First, integration might be complex, especially for businesses with legacy payment systems. AI payment routing tools require large volumes of clean transaction data to be effective, which smaller businesses may lack.

There’s the risk of relying too heavily on automation without human oversight, potentially overlooking unique customer scenarios. Additionally, managing relationships with multiple processors can increase operational complexity.

Finally, not all AI payment routing tools are transparent about how they arrive at routing decisions. This may make it more challenging for teams to troubleshoot failed transactions or apply temporary manual rules when necessary.

While these challenges are real, teams that embrace a growth mindset can adapt quickly, test solutions, and maximize the benefits of AI payment routing.

Final Thoughts

At the end of the day, every failed payment is money left on the table. You’ve already done the hard work — driving traffic, converting customers, and building trust.

The last step should be the easiest, and knowing how to use AI payment routing tools helps make sure it is.

If you take away one thing from this post, let it be this: your payment strategy can be just as optimized as your marketing strategy. And AI tools are the key to making it happen.