Felix Milshtein

Head Organic Growth (Search & AI)

Felix Milshtein leads search engine optimization (SEO) and generative engine optimization (GEO) at Chargeflow. His work spans technical SEO, content strategy, and visibility across Google Search and AI-powered discovery platforms, including ChatGPT, Perplexity, and Google AI Overviews.

At Chargeflow, Felix develops the search and content strategy behind resources covering chargebacks, payment disputes, fraud prevention, and payment providers. His focus is helping merchants find clear, relevant information when researching payment challenges and evaluating solutions.

Experience

Felix’s background spans independent consulting, agency leadership, iGaming, and SaaS.

He began as an independent SEO and affiliate marketing consultant before leading the SEO team at Digitouch. He later managed search for 888holdings’ casino and bingo properties, including 888casino.com and 888casino.it, gaining experience in highly competitive international search markets.

He subsequently moved into SaaS at verbit.ai and vcita. At Chargeflow, he applies that experience to organic discovery, content development, and the changing ways people research businesses through search engines and AI assistants.

Areas of Focus

Technical SEO: Helping search engines discover, crawl, and understand website content.
Content Strategy: Organizing topics and resources around audience questions, search intent, and business priorities.
Generative Engine Optimization: Improving how content can be discovered and understood across AI-powered search and answer platforms.
SaaS Organic Growth: Connecting educational content and commercial pages to the customer research journey.