Avia Chen

Avia Chen is the Co-Founder and Chief Marketing Officer of Chargeflow, the AI-powered, fully automated chargeback management platform now serving more than 20,000 merchants including Miro, Huel, Fanatics, and Sweetgreen. Together with his brother Ariel, Avia raised Chargeflow's $35M Series A in November 2025 (bringing total funding to $49M) to accelerate the company's friendly-fraud prevention roadmap.

Avia's expertise didn't start in fintech — it started as the merchant on the other side of the chargeback. He and Ariel previously co-founded Babe Cosmetics, a cruelty-free beauty brand they grew to millions of dollars in monthly transaction volume before selling it to focus on Chargeflow. The chargeback losses they experienced firsthand at Babe — and the lack of any usable third-party solution — became the founding insight behind Chargeflow.

At Chargeflow, Avia leads product and marketing strategy and hosts the 'Ask Avia' interview series, where he unpacks chargeback trends, customer-experience strategy, and ecommerce growth playbooks with operators and founders. He writes about the topics he's lived through as a merchant: scaling a DTC brand, defending revenue from disputes, and using AI to automate post-purchase operations.

Readers can trust Avia's perspective because it's grounded in operating experience, not theory — he has personally absorbed the cost of friendly fraud, then built the system designed to stop it.