When tariffs come up, most sellers think about rising costs or customs delays, not chargebacks. But if you’re running an eCommerce business, you’ve probably seen how quickly a shipping issue or hidden fees can easily turn into a customer complaint. 

And if that complaint goes unresolved or wasn’t clearly addressed ahead of time, it generally turns into a dispute.

That’s how a pricing issue becomes a revenue leak.

In this post, we’ll discuss the tariff-related chargeback issues that are quietly affecting eCommerce brands and what you can do to reduce your risk and protect your bottom line.

How do tariffs affect eCommerce businesses?

Tariffs don’t just add to your costs; they disrupt your delivery timelines too. A small customs hiccup can turn a 3-day delivery promise into two weeks of silence, and this is when the trouble begins.

If you’re a dropshipper importing products or working with international warehouses and suppliers, the cost is only half the issue. The other half is what happens when the buyers are left in the dark or if they’re surprised.

Quick Definition: What Is a Tariff?

A tariff is a tax on goods brought into the country. It might be based on the item’s value, size, or weight. Tariffs generally mean higher prices and possible delivery delays.

Can tariffs cause chargebacks in eCommerce?

They can, and they do. Tariffs won’t be listed as the chargeback reason, but tariffs often start the chain of events leading to it.

If a product gets stuck in customs and arrives late, customers may jump to the conclusion that it’s not coming. This is a classic Item Not Received (INR) dispute. If someone is surprised when an item is delivered, they might file a Not as Described or Unauthorized chargeback.

It’s not about intent. It’s about the experience and how clear they are about what’s happening. 

Which eCommerce businesses are most at risk?

Here’s who should pay attention:

• Brands importing from China or similar tariff-heavy regions
• Sellers using dropshipping or just-in-time delivery
• Stores with overseas fulfillment or international 3PLs
• Merchants using DDU (Delivery Duty Unpaid)‍

DDU vs. DDP: DDU means the customer pays duties at delivery. DDP means you do. DDP usually makes things smoother and less risky. 

What kinds of chargebacks are tied to tariffs?

There are three common suspects:

• INR (Item Not Received): Order is late or missing
• SNAD (Not as Described): Unexpected delivery fees
• Unauthorized: The total charge looks unfamiliar or too high

You could be doing everything right and still lose a sale to a dispute. This is what happens when delays or surprise charges confuse your buyer, and they don’t hear it from you first. 

How Tariffs Trigger Chargebacks

Tariff Imposed

           ↓

Shipping Delay

           ↓

[Reason Code 13.1: INR]

            ↓

Customer Confusion

            ↓

[Reason Code 13.3: SNAD]

[Reason Code 10.4: Unauthorized]

            ↓

Chargeback Filed

How do tariffs affect cash flow?

Tariffs squeeze margins. They force you to make tough calls.

• Absorb extra fees and eat into your profits
• Raise prices and risk losing customers
• Or try to switch suppliers midstream and hope it’s fast

Now add chargebacks, and your balance sheet starts bleeding from both ends.

What can merchants do to reduce chargebacks caused by tariffs?

Most chargebacks start with customer uncertainty. When people aren’t informed, they default to protecting themselves. 

Our Psychology of Chargebacks Report backs this up: poor communication is one of the biggest reasons buyers file disputes. And when tariffs are involved, even a small disconnect can turn into a headache. 

You can’t control customs, but you can get ahead of how it affects your customers. 

Here’s where you start:

• State delivery time estimates clearly and any potential tariff-related delays
• Let buyers know if customs fees apply and how much they are 
• Offer DDP shipping to avoid payment-on-arrival issues
• Email updates if something is delayed
• Explain refund rules for international orders
• Train your support team to flag risky tickets BEFORE they escalate

5 Ways to Protect Your Business From Tariff-Driven Disputes

1. Use DDP instead of DDU

  Avoid unexpected charges by covering import duties up front.

2. Mention new customs timelines on product pages

A quick heads-up helps manage expectations.

3. Make refunds easy when customs causes problems

It’s usually less costly and less damaging than a chargeback.

4. Add a shipping FAQ

Answer questions like “Will I pay extra at delivery?” and “What if it’s stuck in customs?”

5. Automate chargeback recovery with Chargeflow

When disputes happen, you can be assured that we move fast and with a strong response.

How do merchants usually handle chargebacks?

Let’s be honest, most merchants still handle chargebacks manually. Sorting through records, assembling responses, uploading screenshots, and hoping it’s enough to win the case. But it’s time-consuming, frustrating, and often unsuccessful.

That’s why many merchants are switching to automation tools like Chargeflow. It eliminates busywork, prevents missed deadlines, and handles the entire process for you.

How does Stripe handle chargebacks?

Stripe gives you a heads-up when a dispute comes in. You have a few days to respond. If you miss this window, or your evidence isn’t strong enough, you lose the case. 

If you’re using Stripe, why not automatically connect to Chargeflow? We grab what’s needed and send it back as a fully built response. No chasing screenshots or old receipts; just leave the work to us.

What’s the best way to recover revenue from disputes?

Chargebacks will happen. Whether it’s from tariffs, delays, or something else. The real question is whether you have a sure-fire way to win it back.

This is where automation makes a real difference, helping you save time and recover revenue you might otherwise lose. Instead of scrambling to track down receipts or build a case from scratch, Chargeflow takes over. It pulls your order data, organizes the details, and submits a response that’s clear, complete, and built to win. 

No second-guessing. Just fewer losses, handled faster.

How can merchants prepare for future tariff charges?

You don’t need to predict the next policy shift. But you do need a plan in place for when operations are disrupted.

Dr. Jonathan Snow, co-founder of one of the fastest-growing marketing firms in the U.S., said it well:

“Don’t have all your eggs in one basket in ANY area of your business. Keep backup plans on low flame so your business doesn’t go to zero overnight.”

That goes for everything — your 3PLs, your supply chain, your ad platforms, even your dispute recovery strategy. You might not need plan B today, but when things break, and they will. You’ll be glad you weren’t starting from scratch. 

The same goes for your suppliers, ad platforms, and even your chargeback playbook. Resilience means having options —and knowing what to lean on when something breaks. 

Final Thought: You can’t stop or predict tariffs, but you can stop them from wrecking your revenue

Tariffs mean chaos. They end up raising your prices, jamming up delivery, and leaving your customers wondering, “What did I pay for?” That just leads to confusion. Which leads to chargebacks — fast. 

You don’t need to know what policy’s coming next. But you do need a game plan for when things go belly up.

That’s where Chargeflow comes in. It takes over the dispute process and builds the case for you, so you’re not scrambling every time an order hits a snag. 

Want to see what that actually looks like?

Grab a quick demo.