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Industry Trends
March 20, 2024
Oct 20, 2026

How to Buy a Shopify Store in 2026

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How to Buy a Shopify Store in 2026

TL;DR:

  • Buying beats building on speed: an existing Shopify store comes with traffic, revenue, and suppliers, at a price of roughly 2.5x to 4x SDE.
  • Two channels since Shopify Exchange closed in 2022: open marketplaces like Flippa, or private brokers like Empire Flippers and FE International that pre-vet listings.
  • Diligence decides the deal: check traffic sources, bank-backed financials, supplier transferability, and 12 months of chargeback and refund data before you offer.
  • Pre-close disputes need a contract clause: cardholders can dispute for about 120 days, so hold back part of the price or get a seller indemnity.
  • The Shopify transfer has its own steps: the seller sends it, you accept, and payouts, tax details, domains, and gateways must move to you on day one.
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Buying a Shopify store means purchasing an existing online business instead of building a new store from zero. You take over its domain, product catalog, supplier relationships, and order history. Most stores sell for 2.5x to 4x their seller's discretionary earnings (SDE).

Buyers usually find listings on a marketplace like Flippa or through a broker such as Empire Flippers. Due diligence typically takes two to six weeks before funds move.

There are two main strategies for breaking into eCommerce through platforms like Shopify: build from scratch or buy an existing store. Either path also means dealing with disputes. Merchants can learn how to prevent chargebacks on Shopify stores with Chargeflow's app.

This guide covers where to buy a Shopify store, how to value one, the due-diligence checklist serious buyers use, financing, and the Shopify ownership transfer. It also covers the risks you inherit the moment you take over, including the store's existing chargeback and dispute history.

Is the listing you're evaluating a dropshipping store rather than one with owned inventory? See our dedicated guide to buying a Shopify dropshipping store. It covers risks unique to that model, including ad account transferability, supplier exclusivity, and winning-product concentration.

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The Case for Buying vs. Building a Shopify Store

Building a Shopify store is cheap to start but slow to prove out. Buying a store that already has traffic and revenue is a shortcut, at a real financial cost. The main advantages:

  1. Established store: You start with a fully built website and, usually, existing customers, instead of building traffic from zero.
  2. Proven business model: A store that already demonstrates profitability and market demand skips the riskiest phase of a new venture.
  3. Existing customer base: You acquire the company's audience along with the store, which lowers your near-term marketing spend.
  4. Operational infrastructure: Most listings come with product sourcing, fulfillment processes, and supplier relationships already in place.
  5. Growth headroom: A store with a track record of scaling makes it easier to add product lines or enter new markets.
  6. Portfolio or skills fit: Buying can diversify a portfolio or fill a skills gap you don't want to spend a year closing.
"It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price." - Warren Buffett

Where to Buy a Shopify Store

Buyers generally choose between two channels. Each one trades off price, vetting, and deal support differently. Shopify shut down Shopify Exchange, its own marketplace for buying and selling stores, on November 1, 2022, so it's no longer an option.

ChannelTypical Deal SizeVetting & EscrowBest For
Open marketplaces (e.g. Flippa)Low four figures to seven figuresWide range of verification levels; buyer is responsible for most due diligence, with optional broker-assisted listingsBuyers who want the widest selection and are comfortable doing their own diligence
Private brokers (e.g. Empire Flippers, FE International)Mid five figures to eight figuresBrokers pre-vet financials before a listing goes live; deal support and escrow are typically includedLarger acquisitions where white-glove deal support justifies the broker's fee

Within those channels, buyers often use BuySell Empire, Empire Flippers, Flippa, Acquire.com, FE International, BizBroker24, and Motion Invest.

You can also do the groundwork yourself through direct outreach or referrals from industry contacts.

How Much Does a Shopify Store Cost? Valuation Multiples

Most Shopify stores are priced as a multiple of seller's discretionary earnings (SDE). SDE is annual profit plus the owner's salary and one-time or personal expenses added back in. According to Flippa's 2026 valuation data, ecommerce businesses typically sell in these ranges:

Valuation BasisTypical MultipleNotes
SDE (most common for stores under $1M)2.5x - 4x SDEThe default method brokers and marketplaces use for owner-operated stores
Net profit2.5x - 5x net profitUsed interchangeably with SDE for smaller, simpler stores
EBITDA (larger, staffed businesses)3x - 6x EBITDAApplies once a business has a management team and is no longer purely owner-operated
ARR (subscription or bundled-subscription stores)4x - 10x ARRReserved for stores with strong recurring revenue growth and low churn

Profit multiples peaked near 4.8x in late 2022 and cooled to about 3.98x by late 2024, according to Flippa's valuation data. In practical terms, a store generating $150,000 in annual SDE would price out around $375,000 to $600,000 at a 2.5x to 4x multiple.

Price of a store with $150,000 in annual SDE
Asking price at common SDE multiples (Flippa ranges)
2.5x SDE (low end)
$375,000
3x SDE
$450,000
4x SDE (high end)
$600,000

Adjust that range for growth trend, traffic concentration, and platform risk. Dropshipping-model stores price toward the bottom of these ranges. The seller usually has no exclusive supplier relationship or owned product to sell along with the storefront.

Due Diligence: What to Verify Before You Buy a Shopify Store

The real work of buying a Shopify store happens in due diligence, not in browsing listings. Work through this checklist before you submit an offer:

  • Traffic sources: Pull the store's analytics and confirm how much traffic is organic versus paid. A store propped up by ads carries more risk than one with durable SEO.
  • Financial records: Review at least 12 months, ideally 24-36 months, of income statements, bank deposits, and payment processor statements. Bank deposits are harder to fake than a seller's spreadsheet.
  • Supplier and fulfillment relationships: Confirm supplier contracts and pricing terms transfer to you. Make sure the seller isn't the only person the supplier knows.
  • Assets actually included: Get a written list of what you're buying. That includes the domain, hosting, email list, social accounts, trademarks, and custom apps.
  • Legal and tax documents: Review business licenses, incorporation documents, and at least three years of business tax returns.
  • Payment processing and dispute history: Ask for the store's chargeback and refund rate for the past 12 months. Then calculate the chargeback ratio yourself rather than trusting the seller's figure. A store can arrive with a high dispute rate or a high-risk merchant account designation that follows the business.
  • Customer concentration: Check what share of revenue comes from repeat customers versus one-time buyers. Flag any single wholesale account with an outsized share of sales.
  • The seller: Search for the seller's name and the business name together, and ask directly why they're selling.

Chargeback Due Diligence: The Dispute Data to Request

A store's dispute record is part of what you're buying. Ask the seller for these records before you price the deal, and read each one against card-network limits.

Data to RequestWhere It Comes FromWhat to Look For
Monthly disputes and chargeback ratio (12 months)Shopify Payments dispute history and processor statementsA ratio trending up, or any month close to a network threshold
Reason codes and win rateDispute exports from each payment providerFraud codes point to weak screening; item-not-received codes point to fulfillment gaps
Open disputes at closingDispute list filtered by statusEvery open case needs an owner, its evidence, and its response deadline
Refund rate and refund reasonsShopify order and refund reportsHigh refunds often come before high disputes
Payout holds, reserves, and warningsProcessor emails and account noticesA reserve means the processor already sees risk in the account
Fraud and alert tools in useApp list and vendor contractsWhether protection stops when the seller's subscriptions end

Card networks put merchants with high dispute rates into monitoring programs with fees and remediation plans. These are the limits to check the store against:

ProgramThresholdWhy It Matters to a Buyer
Visa VAMP (Excessive)1.5% ratio and 1,500+ counted fraud and dispute events in a month (2.2% in CEMEA), since April 1, 2026The ratio counts fraud reports and disputes, so a store near the line can tip over after closing
Mastercard ECM1.5% chargeback ratio and 100+ chargebacks in a monthFines grow the longer the merchant stays in the program

For the full rules behind the Visa program, see our guide to the Visa Acquirer Monitoring Program.

Who Pays for Disputes on Orders Placed Before Closing?

Cardholders can usually dispute a card payment for up to 120 days. That means disputes on the seller's orders keep arriving after you take over. Our guide to chargeback time limits covers the exceptions. Settle these points in the purchase agreement:

  • Holdback: Keep part of the price in escrow for about 120 days, sized to the store's trailing dispute volume.
  • Seller indemnity: The seller covers losses and dispute fees on orders placed before the closing date.
  • Evidence duty: Agree who responds to each pre-close dispute and who keeps any funds won back.
  • Record access: Keep access to order, shipping, and customer-service records for every pre-close order, since that is your evidence.

Negotiation and Purchase Agreement

Once due diligence supports the asking price, the deal moves through a fairly standard sequence:

Send a Letter of Intent

A Letter of Intent (LOI) outlines your proposed price, general terms, and any contingencies. It sets the tone for negotiation but usually isn't legally binding on price.

Negotiate Price and Key Terms

Negotiate based on the store's financial performance, growth trend, and the multiples above, not the seller's asking price alone. Also nail down asset transfer, any non-compete clause, and how long the seller stays on for transition support.

Use Escrow for Funds Transfer

Once terms are signed, route the payment through escrow rather than paying the seller directly. Escrow releases funds only after the assets and access have transferred. Brokers like Empire Flippers and FE International, and open marketplaces like Flippa, structure their closings this way.

Financing Options for Buying a Shopify Store

Most buyers don't pay 100% cash. Common ways to finance a Shopify store acquisition include:

  • Seller financing: The seller accepts a portion of the price over time, often 10-30%. This keeps them motivated to support a clean transition.
  • SBA 7(a) loans: In the U.S., SBA 7(a) loans can finance a change of ownership and go up to $5 million, per the U.S. Small Business Administration. Lenders will still want two to three years of verifiable financials.
  • Ecommerce-specific lenders: Revenue-based financing providers underwrite against a store's processing history rather than personal collateral. For smaller deals, this can move faster than a bank loan.
  • Earn-outs: Part of the price is paid later, tied to the store hitting agreed revenue or profit targets after closing. This shifts some performance risk back to the seller.

How to Transfer Shopify Store Ownership After Closing

Escrow protects the money. The store itself moves through Shopify's ownership transfer, which the seller starts and you accept. Here is the sequence, based on Shopify's ownership transfer guide:

1
Clear the blockers
A store with Shopify Capital or Shopify Credit can't be transferred. A Shopify Balance account must be emptied first, with help from Shopify Support.
2
Seller starts the transfer
In the Shopify admin, the seller opens Settings > General, then Organizations and store transfers, and sends the transfer to your email.
3
You accept the store
Shopify emails you a transfer request. Click Get started, log in, and click Accept store.
4
Move payouts and tax details
Payout bank accounts and tax details must change for every active payment method. Changing Shopify Payments business information requires Shopify Support.
5
Move everything Shopify doesn't
Transfer the custom domain and any third-party gateway, such as PayPal, on their own platforms. Unpaid Shopify bills become yours.

The transfer also removes the seller's owner permissions, so they lose access to payments and billing. Ask the seller to export payout history and transactions before that happens. You will need those records to answer disputes on older orders.

Post-Purchase: The Chargeback and Fraud Risk You Inherit

Buying a Shopify store doesn't just transfer inventory and traffic. It also transfers the store's payment history, and often its dispute exposure, to you. Plan for these right after closing:

  • You inherit the store's dispute reputation. Card networks track dispute rates against the merchant account and processing history, not just the current owner. Before you take over, review what is a chargeback and how a high dispute rate can follow a store into your ownership.
  • Migrating payment processing is a risk point. If you switch the store to a new payment service provider, expect closer underwriting in the first months. The new processor has to build its own risk picture of the business. If payouts get held, here is how to release a Shopify Payments funds hold.
  • Friendly fraud doesn't disappear at closing. Customers who don't recognize a charge, or who claim "I didn't authorize this" months after a subscription renewal, drive much of friendly fraud. That pattern usually continues under new ownership until you actively manage it.
  • Set up monitoring before problems compound. A chargeback alert service flags disputes before they escalate. That gives you a window to refund or resolve a case before it counts against your new merchant account.

The numbers make the case for treating this as a day-one priority.

$5.13
Total cost per $1 of fraud loss for US retailers (LexisNexis, 2026)
222%
Rise in ecommerce chargeback rate, Q1 2023 to Q1 2024 (Chargeflow data)
$46.1B
Projected global chargeback cost in 2029 (Mastercard)

US retailers pay about $5.13 in total cost for every $1 of direct fraud loss, per the 2026 LexisNexis True Cost of Fraud study. That total counts investigation time, fees, and lost merchandise. See our full breakdown of chargeback fees and costs for what a dispute costs beyond the refund itself.

Chargeflow's own transaction data shows the ecommerce chargeback rate climbed from about 0.15% in Q1 2023 to 0.47% in Q1 2024. That is a 222% increase in about a year. Mastercard separately projects the global cost of chargebacks to rise from $36.9 billion in 2026 to $46.1 billion in 2029.

None of that is specific to acquired stores. It does explain why a store's dispute rate belongs on your due-diligence checklist next to its revenue, not after it.

This is also where a dedicated chargeback management system pays off fastest. You see the inherited dispute pattern from week one, instead of discovering it when your new processor puts a reserve on your account.

Day-One Payments Checklist for a New Store Owner
  • Confirm every payout now lands in your own bank account.
  • Save the seller's payout, transaction, and dispute exports.
  • List open disputes with their response deadlines.
  • Review the store's Shopify fraud analysis settings and order-review rules.
  • Connect dispute automation through Chargeflow's Shopify integration.
  • Turn on chargeback alerts before the first new-owner billing cycle.

For the full mechanics of fighting Shopify disputes once you own the store, see our Shopify chargebacks guide. It's also worth reading up on ecommerce fraud prevention before you take over customer-facing operations.

Red Flags to Avoid When Buying a Shopify Store

  1. Skipping due diligence. This is the biggest cause of overpaying. It is also how buyers miss hidden liabilities, like pending legal claims or a single traffic source.
  2. Undisclosed dispute or chargeback history. A seller who can't produce chargeback and refund numbers for the last 12 months is a red flag, however good the revenue looks.
  3. Signing before reviewing every legal document. That includes supplier agreements, terms of sale, and intellectual property rights, not just the headline purchase agreement.
  4. Paying outside of escrow. Wiring funds directly to a seller before assets transfer removes your main protection against non-delivery.
  5. No transition plan. Get a written handover that covers duties, timelines, and how the seller stays reachable. Without one, you inherit problems with no one to ask.
  6. Skipping legal counsel. For anything beyond a small, simple listing, an hour of a lawyer's time is cheap next to the deal size.

Should You Buy a Shopify Store?

There's no single right path into eCommerce. Building from scratch gives you full control and a lower up-front cost, at the price of time. Time is the tightest constraint for many first-time buyers, especially students running a store alongside classes.

Some of those buyers free up hours for vetting a deal with services where they can ask a writer to do my assignment.

Buying a Shopify store trades a real financial commitment for existing traffic, revenue, and infrastructure on day one. That only pays off if you do the diligence to confirm what you're actually acquiring.

If you buy a Shopify store, use the checklist above to work through prospecting, due diligence, negotiation, and financing in order. Treat the store's dispute and chargeback history as seriously as its revenue history. Once you've closed, remember to automate your chargebacks to protect your earnings and your relationship with your new payment processor.

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Buying a Shopify Store FAQs

How much does it cost to buy a Shopify store?

Prices range from a few thousand dollars for an unproven, new store to six or seven figures for an established business with real revenue. Most marketplaces price listings at 2.5x to 4x SDE, so the store's financials matter more than its age.

Businesses at the higher end of that range are often already running Shopify Plus, with lower transaction fees and B2B tools. Factor those into the valuation. Check our Shopify Plus pricing guide to see whether the seller's plan tier and fee structure line up with what you're paying for.

Where can I buy a Shopify store safely?

Shopify shut down Shopify Exchange, its own marketplace, in November 2022, so buyers now work through established brokers and marketplaces. Flippa, Empire Flippers, Acquire.com, and FE International vet listings and typically support escrow. That reduces the risk of buying directly from an unverified seller.

What should I check before buying an existing Shopify store?

Before buying an existing Shopify store, verify the traffic sources (organic versus paid). Review at least a year of financial records tied to bank deposits. Confirm supplier relationships are transferable. Check the store's chargeback ratio, open disputes, and payout holds before you commit to a price.

Is buying a Shopify store better than starting from scratch?

It depends on what you're optimizing for. Buying gets you existing revenue, customers, and infrastructure on day one, at a real financial cost. Building from scratch costs less up front but takes time to reach profitability, if it gets there at all.

What's the difference between "buy a Shopify store" and buying something on Shopify?

"Buy a Shopify store" means acquiring an entire existing business, with its domain, catalog, and customer base. Buyers do this through a marketplace like Flippa or a broker such as Empire Flippers. It's unrelated to buying a product from a Shopify-powered storefront. That is what most shoppers mean when they search for "Shopify buy."

Do I inherit the previous owner's chargeback history when I buy a Shopify store?

Yes, in practice. Card networks and payment processors track dispute rates against the business and its processing history, not just the person who owned it. A store with a high chargeback rate or a high-risk merchant account designation can carry that status into your ownership. It stays until you bring the rate down.

Can I buy an existing Shopify store?

Yes, you can buy an existing Shopify store through a marketplace such as Flippa or Acquire.com. You can also use a broker such as Empire Flippers, or make a direct deal with the owner. Verify the financials and pay through escrow. The seller then transfers store ownership in the Shopify admin, and you accept it by email.

Is buying a Shopify store worth it?

Buying a Shopify store is worth it when its earnings are verified, its traffic is diversified, and its dispute record is clean. At 2.5x to 4x SDE, the price equals about 2.5 to 4 years of owner earnings if performance holds. A store with rising chargebacks or one traffic source can lose that value fast.

How much does it cost to own a Shopify store?

Owning a Shopify store costs a monthly plan fee plus apps, payment processing, and dispute fees. Billed monthly, Shopify's plans run $39 per month for Basic, $105 for Grow, and $399 for Advanced. Billed yearly, they run $29, $79, and $299. Shopify Plus starts at $2,300 per month, per Shopify's pricing page.

How do I transfer ownership of a Shopify store?

To transfer ownership of a Shopify store, the seller opens Settings, then General. The transfer starts under Organizations and store transfers. The buyer accepts by email. Stores with Shopify Capital or Shopify Credit can't be transferred, and a Shopify Balance account must be emptied first.

Does Shopify Payments transfer to the new owner?

The store moves to the new owner, but Shopify Payments payout and tax details don't. The bank account and tax details must be changed to the new owner's. Changing the Shopify Payments business information requires contacting Shopify Support. Third-party gateways such as PayPal are transferred inside their own platforms.

Chargeflow's Integrations

Win Back Chargebacks on Shopify, Automatically

Chargeflow integrates directly with your Shopify store to fight chargebacks and disputes for you, with no manual work required.

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Chargebacks?
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Recover 4x more chargebacks and prevent up to 90% of incoming ones, powered by AI and a global network of 20,000 merchants.

600+ reviews
No credit card needed.
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