Since its launch in 1995 by Pierre Omidyar, eBay has morphed from a niche auction site into a global eCommerce powerhouse, connecting buyers and sellers in over 190 markets. Today, eBay hosts over 2.3 billion active listings across various categories, including electronics, fashion, collectibles, and second-hand goods. eBay recorded $10.3 billion in 2024. The two-sided marketplace has become a formidable player in the global eCommerce landscape.

eBay's Q1 2025 financials reflect strong strategic execution, with Gross Merchandise Volume climbing to $18.8 billion and revenue hitting $2.6 billion. The platform also rebounded to 134 active buyers, recovering from a slight dip in 2023.

Building on our statistics featuring Shopify, Stripe, and PayPal, this research features detailed eBay statistics, facts, and figures for 2025. You'll find factual data and insights into eBay’s market share, valuation, users, and more. We kindly ask that you credit Chargeflow and include a link to this article if you wish to use any data presented here.

eBay Growth Statistics

As of writing, eBay has a market capitalization of $32.41 billion. eBay remains a significant player in online retail, leveraging its unique position in niche markets like collectibles and used goods. A remarkable 60% of eBay buyers globally say buying pre-loved goods has become more important to them. The platform continues to evolve:

• eBay has 134 million active buyers worldwide in Q1 2025, a 1% YoY increment in account listings.
• eBay last disclosed its active seller numbers in Q1 2021, reporting 20 million global sellers (25 million in 2014).
  • Users can have up to 6 active merchant accounts per person and as many accounts as they can control for purchasing purposes.

• eBay's active listings grew by 27.78% over the past two years, rising from 1.8 billion in 2022 to 2.3 billion in 2024.
• eBay recorded $18.8 billion in Gross Merchandise Volume (GMV) in Q1 2025, reflecting a 1% rise from the previous season on a reported basis and a 2% rise on adjusted foreign exchange (FX-neutral).
  • International operations accounted for 48% of eBay's GMV.

• This marks the company's 4th consecutive quarter of positive GMV growth, driven by strategic investments in focus categories and AI-powered seller tools.
• Industry records dating back to 2023 estimate that eBay holds a 3.5% market share of the U.S. retail eCommerce market, ranking it as the fourth-largest online retailer behind Amazon (37.8%), Walmart (6.3%), and Apple (3.9%).
• eBay operates in 190+ markets globally and has over 2.3 billion active listings on the platform, up 15% from 2023.
• eBay receives over 700 million monthly visits (714.57 million in March) – 48.55% from desktops and 51.45% from mobile devices. The average user spends ~6.8 minutes on the website.
• As of April 2025, the U.S. accounted for 80.17% of desktop traffic to eBay, 1.1% from Canada, 1.11% from Mexico, 0.89% from the UK, and 15.53% from all other countries combined, indicating that most eBay customers are located in the U.S.
• eBay was the second most visited online marketplace on the planet in 2023, drawing 1.2 billion monthly visits, the only other marketplace to exceed 1 billion visits behind Amazon’s 4.8 billion monthly visits.
• Nearly 75% of eBay's mobile shoppers are aged 18-34.
• 31% of U.S. Gen Z shoppers said they bought on eBay in the past 3 months. eBay is the top-rated marketplace among U.S. Gen Z.
• eBay had a monthly global app download of 2.2 million and 3.6 million from January to May 2024, with a cumulative annual app download of ~28.8 million (Apple Store and Google Play).
  • The eBay shopping app was downloaded 2.7 million times in March of 2025.

• In March 2025, eBay UK reported an Average Order Value (AOV) of £75–100 (approximately $95-127) across 8 million transactions.

eBay Revenue Statistics

eBay started 2025 with $2.6 billion in revenue, up 1% on an as-reported basis and up 2% on an FX-neutral basis, and Gross Merchandise Volume of $18.8 billion, up 2% on an FX-neutral basis.

"eBay's first quarter results were ahead of expectations, as we delivered our fourth consecutive quarter of positive GMV growth. Our Focus Categories and geo-specific investments are driving momentum in the business, and we continue to innovate – leveraging AI to make our marketplace more efficient and intuitive for customers," said Jamie Iannone, Chief Executive Officer at eBay.

• eBay's full-year revenue for the fiscal year 2024 was $10.3 billion, a 2% increase from $18.6 billion in 2024 on an as-reported and FX-neutral basis.
• eBay is doing well by all financial metrics. The company recorded a net income of $505.0 million (up 15% from 1Q 2024), a profit margin of 20% (up from 17% in 1Q 2024), and earnings per share of $1.08 (up from US$0.85 in 1Q 2024), exceeding industry expectations by 5.7%.
• Trading cards, motor parts & accessories, luxury goods, refurbished items, and apparel are contributing to eBay's growth.
  • These strategic Focus Categories have been instrumental in eBay delivering its fourth consecutive quarter of positive GMV growth.
  • In Q1 2025, these focus categories collectively grew by over 6% YoY, significantly contributing to eBay's GMV.
  • These categories now make up over 1/3rd of eBay's total GMV.
  • Trading cards continued their momentum with double-digit growth for the 9th consecutive quarter.
• eBay's revenue exceeded analyst appraisals by 1.5% and could rise ~3.7% p.a. during the next 3 years, compared to an 8.9% growth forecast for the U.S. Multiline Retail industry.
• In Q1 2025, eBay's operating expenses grew by 1.71% YoY, reaching $1.24 billion.
• eBay returned $759 million to stockholders in Q1, including $625 million of share repurchases and $134 million paid in cash dividends.
  • As of March 31, 2025, eBay's remaining share repurchase authorization was approximately $2.7 billion.
• eBay’s GAAP net income from continuing operations was $505 million, or $1.06 per diluted share.
  • Non-GAAP net income from continuing operations was $657 million, or $1.38 per diluted share.
  • eBay reported a non-GAAP operating margin of 29.8% in Q1 2025, a slight dip from 30.3% in 2024.
  • This marginal decline shows some pressures on profitability, but the company outperformed its guidance range of 29.0% to 29.4%, and non-GAAP operating income reached $771 million, down just 1% YoY
  • GAAP and non-GAAP operating margins were 23.8% and 29.8%, respectively.
• The global eCommerce marketplace generated $787 million in operating cash flow and $644 million in free cash flow, accounting for 25% of revenue.
• As of May 9, 2025, eBay's stocks have shown resilience in a challenging market, gaining approximately 3.3% year-to-date compared to a 6.2% decline in the S&P 500.
• Bolstered by a steady demand for collectibles and aggressive share repurchasing, eBay outperforms peers like Etsy and holds its own against broader eCommerce competitors amidst 2025's economic volatility.
• eBay has $6.2 billion in cash and investments and $6.7 billion in debt as of writing, resulting in a net debt of $0.5 billion.

eBay Security and Trust Statistics

eBay has made commendable strides in enhancing trust and security since 2014, when the company suffered a major data breach that compromised the personal information of approximately 145 million users. eBay has invested billions of dollars into cybersecurity, including integrating AI and machine learning into its cyber strategy to keep its 130+ million users safe.

“Our customers are at the heart of everything we do at eBay, and that starts with creating a trusted, transparent, and safe marketplace for everyone.” – Jamie Iannone, President and CEO of eBay.

• eBay does not transmit payment information to sellers, which keeps buyers safe as sellers will never see shoppers' card information when they purchase.
• eBay blocked 99.2% of prohibited item violations in 2023 before they ever appeared on the mainframe.
• eBay partners with local, state, and federal law enforcement to track and disrupt retail theft gangs who steal large amounts of goods to sell on the platform.
• eBay worked with state and federal prosecutors in 2022 to crack a multi-state crime cell that sold ~$4.2 million worth of stolen merchandise on online marketplaces.
• eBay’s Verified Rights Owner (VeRO) Program allows intellectual property rights owners to report eBay listings that may infringe on their rights.
• eBay removed ~3.2 million potentially counterfeit and prohibited listings from the platform in 2023.
• The eCommerce marketplace acquired 3PM Shield in 2023 to fortify its AI-based marketplace compliance solutions.
• eBay Authenticity Guarantee program protects buyers from fraud when purchasing high-value items, such as jewelry, handbags, sneakers, or watches.‍
• eBay Refurbished program allows customers to buy pre-owned brand-name merchandise from dealers like Apple, Cuisinart, and Ninja, at up to a 50% discount with a minimum one-year warranty.
  • Vetted sellers or the manufacturer will repair or recondition the products to 100% functionality and provide requisite quality assurance testing.

• Automotive buyers on eBay using the eBay Guaranteed Fit program can return eligible purchased parts for a car or motorcycle repair that doesn’t fit.
• Customers buying a car on eBay under Vehicle Purchase Protection receive fraud protection, vehicle title issues, and undisclosed defects for up to $100,000.
• eBay's money-back guarantee protects buyers' transactions that didn’t arrive, arrived damaged, or didn’t match the original listing.
• eBay chargebacks remain one of the most pressing challenges for merchants using the platform.
• eBay charges a standard chargeback fee of $20 for every dispute filed against a merchant.

eCommerce and eBay

eBay is built on the premise that “Recommerce, the buying and selling of pre-loved items, can be a positive path forward, providing inspiration, opportunities, and hope.” The numbers seem to support the idea: 86% of consumers in eBay's 2024 annual report say they’ve bought or sold pre-loved items within the year. And 64% say shopping pre-loved is good for the planet. Pre-loved and refurbished comprise 40% of eBay’s gross merchandise volume (GMV).

• 77% of eBay customers say shopping for pre-owned items has become common in recent years.
  • Millennials are the most frequent buyers of pre-owned goods, with 9% purchasing weekly and 24% shopping for these items monthly.
  • Gen Z shows strong monthly participation, with 21% engaging in pre-loved shopping once a month.
  • Nearly three-fifths (59%) of global consumers purchased pre-owned items over the past year.
  • Individuals aged 25-34 are the most likely to have bought pre-loved goods in the past 12 months, with 71% participation.
  • eBay's global listings for pre-owned bags and shirts saw double-digit growth from 2022 to 2023.
• Globally on eBay, the volume of clothing, shoes, and accessories sold with "thrifted" in the description surged by over 400% in March 2024 compared to March 2023.
  • Apparel continues to attract strong interest, but collectibles and hobby-related goods experienced a notable rise in popularity, particularly among Gen Z (10% YoY) and Millennials (6% YoY).
• 50% of sellers in eBay’s research reported an increase in selling pre-owned merchandise compared to 1-5 years ago.
  • 64% say it’s more effortless in recent years to sell pre-owned items on eBay.
  • 58% say making additional bucks is the primary reason for selling pre-owned items.
• eBay remains a notable platform driving entrepreneurial opportunities.
  • 79% of global sellers who reviewed started their entrepreneurial journey on eBay selling pre-owned goods.
  • 94% of sellers see a strong correlation between their success and eBay.
  • 68% of sellers credit eBay with enabling them to launch their business, while 76% attribute their success to the platform.
  • Among self-identified accidental entrepreneurs, 91% reported that eBay simplifies transforming a passion into a thriving business.
• According to a ZIK Analytics case study, a dropshipper selling on eBay makes around $14,800 from a single product category.
• eBay's fee structure includes final value fees of 10% - 15.55%, $0.35 listing fees after free limits, and optional promoted listing fees. These vary by category, store level, and seller promotions.
• In Q1 2025, eBay generated $418 million from first-party advertising revenue, which includes Promoted Listings, a 15% YoY increase.
• An average eBay seller's net profit margin typically falls between 10% and 20%.
• eBay enhanced the U.K. consumer-to-consumer (C2C) seller experience by introducing a simplified mobile listing flow, eBay balance, managed shipping, and improved local pickup and discovery features.
  • The consumer-to-consumer (C2C) marketplace also eliminated final value and regulatory operating fees for the U.K. C2C sellers across all categories except motor vehicles, introducing a buyer protection fee with enhanced 24/7 customer support to boost trust.
• eBay expanded its AI-powered "Magical Listings" tool from Sports Trading Cards to all categories in the U.S., U.K., and Germany, streamlining the creation of detailed, high-quality listings to help C2C sellers list inventory faster and attract more buyers.
• Following a successful launch in Germany, eBay partnered with Klarna to offer Buy Now, Pay Later (BNPL) options in the U.K., Austria, France, Italy, the Netherlands, and Spain. Klarna users in these markets can also resell purchased items on eBay with auto-filled listing details and images for quick sales.
• eBay collaborated with Riverty to introduce monthly invoice payments for buyers in Germany, aligning with a popular local payment method to enhance the shopping experience.
• eBay launched "From The Collection: Margherita Maccapani Missioni," an exclusive drop feature curated pre-owned, vintage, and archival fashion pieces from the designer, appealing to style-conscious shoppers.
• In Japan, eBay extended its Authenticity Guarantee service to watches and jewelry, increasing buyer confidence in luxury purchases and reinforcing trust in high-value categories globally.
• Through its partnership with Collectors and PSA, eBay integrated a streamlined grading process for raw trading cards with its Authenticity Guarantee, simplifying value assessment for hobbyists.
• To celebrate Pokémon Day, eBay introduced the "Evolving Shop," a curated experience showcasing rare Pokémon trading cards and merchandise, targeting collectibles enthusiasts.
• eBay acquired Caramel, an online automotive transaction solution, to enhance trust and safety in vehicle sales by managing the complexities of transactions end-to-end.
• eBay collaborated with OpenAI to develop Operator, an AI agent that acts as a virtual shopping assistant, connecting users to eBay's inventory and expanding seller reach.
• eBay partnered with Meta to integrate listings on Facebook Marketplace in the U.S., Germany, and France, increasing seller visibility and access to new buyers.
• As of December 31, 2024, eBay had 11,500 employees globally, a 6.5% decrease from 12,300 employees reported in 2023. Of these, ~7,000 (60.9%) are based in the U.S., with the remaining 4,500 (39.1%) working internationally.

eBay Social Impact Statistics

eBay’s thesis is that recommerce transforms how people live, allowing them to save money to prioritize experiences over excessive consumption, pursue their passions to turn dreams into reality, and redirect resources toward what truly matters to them. Besides that, recommerce also helps the planet. eBay users say the primary reason they buy pre-loved is to save money where they need it most and protect our world.

• Through eBay for Charity, eBay buyers and sellers contributed over $46 million globally in Q1 2025 alone.
  • In Q4 2024, contributions through eBay for Charity neared $49 million, marking an 11% YoY increase and bringing the annual total to $192 million, up 18% from 2023.
• eBay partnered with Condé Nast to launch the Vogue Vintage Market, a curated sale of vintage fashion items, many sourced directly from eBay, which raised $500,000 for Los Angeles Wildfire relief efforts.
• eBay earned a spot on Fortune's Most Innovative Companies list for 2025, marking its third consecutive year of recognition for forward-thinking leadership and technology.
• eBay was also named among Time's World's Most Sustainable Companies, Forbes' Top Companies for Women, and Best Employers for New Grads.
• In 2024, the eBay Foundation awarded nearly $18 million in grants to nonprofits advancing inclusive entrepreneurship, with a focus on underrepresented founders and small businesses.
• Reinforcing its commitment to sustainability, eBay powered 100% of its owned offices and data centers with renewable energy in 2024, achieving its clean energy goal a year ahead of schedule.
• In 2025, eBay raised the bar further with a net-zero carbon emissions target for 2045, validated by the Science Based Targets initiative (SBTi).
• eBay aims to create $22 billion in positive economic impact through pre-loved and refurbished goods by the end of this year.

As we conclude this research, I leave you with insightful words of eBay's Chief Financial Officer, Steve Priest:

"We're investing for the long-term future of the Company and to stimulate the long-term sustainable growth."

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DISCLAIMER:

This research provides general and factual information as of the time of writing. Chargeflow and its operators/employees assume no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

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SOURCES:

• eBay
• eBay
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• eBay
• TipRanks
• SimilarWeb
• Statista
• Statista
• GripsIntelligence
• Yahoo Finance
• Fashion United
• Fashion Dive
• Nasdaq
• SEMRush
• Scribd
• SEC