eBay Statistics 2026: Verified Data and Marketplace Trends

eBay generated $22.4 billion in Gross Merchandise Volume in Q2 2026 alone, up 15% year-over-year, on a base of 136 million active buyers and about 20 million sellers across 190+ markets. For full fiscal 2025, eBay processed $79.6 billion in GMV and reported $11.1 billion in revenue with roughly $2.0 billion in net income, and it still holds about 3.5% of the U.S. retail eCommerce market (the 4th-largest online retailer).

Since its launch in 1995 by Pierre Omidyar, eBay has morphed from a niche auction site into a global eCommerce powerhouse, connecting buyers and sellers in over 190 markets. Today, eBay hosts over 2.3 billion active listings across categories including electronics, fashion, collectibles, and second-hand goods. The two-sided marketplace closed fiscal 2025 with $79.6 billion in GMV and $11.1 billion in revenue, cementing its place as a formidable player in global eCommerce.

eBay's Q2 2026 results show growth accelerating rather than fading: GMV and revenue both climbed 15% year-over-year, U.S. GMV jumped 24% to $11.7 billion, and international GMV rose 6% to $10.7 billion. The platform now counts 136 million active buyers, with buyer growth accelerating alongside GMV.

Building on our statistics featuring Shopify, Stripe, and PayPal, this research features detailed eBay statistics, facts, and figures for 2026. You'll find factual data and insights into eBay's market share, valuation, users, and more. We kindly ask that you credit Chargeflow and include a link to this article if you wish to use any data presented here.

eBay Key Statistics at a Glance (2026)

eBay Growth Statistics

eBay carries a market capitalization in the low-to-mid $30 billions and remains a significant player in online retail, drawing on its unique position in niche markets like collectibles and used goods. A remarkable 60% of eBay buyers globally say buying pre-loved goods has become more important to them. The platform continues to evolve:

• eBay has 136 million active buyers worldwide as of Q2 2026, up 2% year-over-year, with buyer growth accelerating alongside GMV.
• eBay last disclosed its active seller numbers in Q1 2021, reporting 20 million global sellers (25 million in 2014).
  
  • Users can have up to 6 active merchant accounts per person and as many accounts as they can control for purchasing purposes.

• eBay's active listings grew by 27.78% over two years, rising from 1.8 billion in 2022 to 2.3 billion in 2024.
• eBay generated $22.4 billion in GMV in Q2 2026 alone, up 15% year-over-year (14% FX-neutral), with U.S. GMV reaching $11.7 billion (+24% YoY) and international GMV at $10.7 billion (+6% YoY, roughly 48% of the total).
• eBay has delivered multiple consecutive quarters of positive GMV growth, driven by strategic investments in focus categories and AI-powered seller tools.
• Industry records estimate that eBay holds a 3.5% market share of the U.S. retail eCommerce market, ranking it as the fourth-largest online retailer behind Amazon (37.8%), Walmart (6.3%), and Apple (3.9%).
• eBay operates in 190+ markets globally and has over 2.3 billion active listings on the platform, up 15% from 2023.
• eBay drew roughly 557 million visits to eBay.com in July 2026 (Semrush), with traffic split across desktop and the eBay mobile app. The average visit lasts just over 6 minutes.
• The U.S. supplies about 82% of eBay.com's traffic, with Mexico, Canada, the UK, and Japan making up most of the remainder (SimilarWeb).
• By GMV, eBay ranks as the world's second-largest e-commerce marketplace behind Amazon, ahead of Temu, Walmart, and TikTok Shop, according to Marketplace Pulse.
• Nearly 75% of eBay's mobile shoppers are aged 18-34, and eBay is the top-rated marketplace among U.S. Gen Z.
• 31% of U.S. Gen Z shoppers said they bought on eBay in the past 3 months.
• In a recent March, eBay UK reported an Average Order Value (AOV) of £75-100 (approximately $95-127) across 8 million transactions.

U.S. Retail eCommerce Market Share by Company (Estimated):

Top E-Commerce Marketplaces by GMV (Marketplace Pulse, 2026):

Marketplace Pulse's estimate reflects its own marketplace-GMV methodology, which is narrower than the company-reported GMV eBay discloses in its earnings ($79.6 billion for fiscal 2025). Both figures place eBay second only to Amazon among e-commerce marketplaces.

eBay Revenue Statistics

eBay closed fiscal 2025 with $79.6 billion in GMV, $11.1 billion in revenue, and around $2.0 billion in net income, up from $10.3 billion in full-year 2024 revenue. Momentum has since accelerated: Q2 2026 GMV reached $22.4 billion and revenue hit $3.1 billion, both up 15% year-over-year, with non-GAAP operating margin at 28.5%.

"eBay's results were ahead of expectations, as we delivered consecutive quarters of positive GMV growth. Our Focus Categories and geo-specific investments are driving momentum in the business, and we continue to innovate, leveraging AI to make our marketplace more efficient and intuitive for customers," said Jamie Iannone, Chief Executive Officer at eBay.

• eBay's full-year revenue for fiscal 2024 was $10.3 billion; fiscal 2025 revenue rose to $11.1 billion on $79.6 billion in GMV, and Q2 2026 revenue alone reached $3.1 billion.
• Trading cards, motor parts & accessories, luxury goods, refurbished items, and apparel continue contributing to eBay's growth.
  
  • These strategic Focus Categories now make up over a third of eBay's total GMV.
  • Trading cards have posted double-digit growth for multiple consecutive quarters.
• eBay returned hundreds of millions to stockholders through share repurchases and dividends, with a multibillion-dollar repurchase authorization remaining.
• eBay's non-GAAP operating margin was 27.8% for full-year 2025 and rose to 28.5% in Q2 2026, both ahead of the company's guidance range.
• eBay holds billions in cash and investments against a modest net-debt position.

eBay Security and Trust Statistics

eBay has made commendable strides in enhancing trust and security since 2014, when the company suffered a major data breach that compromised the personal information of approximately 145 million users. eBay has invested billions of dollars into cybersecurity, including integrating AI and machine learning into its ecommerce fraud prevention strategy to keep its 130+ million users safe.

"Our customers are at the heart of everything we do at eBay, and that starts with creating a trusted, transparent, and safe marketplace for everyone." (Jamie Iannone, President and CEO of eBay).

• eBay does not transmit payment information to sellers, which keeps buyers safe as sellers will never see shoppers' card information when they purchase.
• eBay blocked 99.2% of prohibited item violations in 2023 before they ever appeared on the mainframe.
• eBay partners with local, state, and federal law enforcement to track and disrupt retail theft gangs who steal large amounts of goods to sell on the platform.
• eBay worked with state and federal prosecutors in 2022 to crack a multi-state crime cell that sold ~$4.2 million worth of stolen merchandise on online marketplaces.
• eBay's Verified Rights Owner (VeRO) Program allows intellectual property rights owners to report eBay listings that may infringe on their rights.
• eBay removed ~3.2 million potentially counterfeit and prohibited listings from the platform in 2023.
• The eCommerce marketplace acquired 3PM Shield in 2023 to fortify its AI-based marketplace compliance solutions.
• eBay Authenticity Guarantee program protects buyers from fraud when purchasing high-value items, such as jewelry, handbags, sneakers, or watches.
• eBay Refurbished program allows customers to buy pre-owned brand-name merchandise from dealers like Apple, Cuisinart, and Ninja, at up to a 50% discount with a minimum one-year warranty.
  
  • Vetted sellers or the manufacturer will repair or recondition the products to 100% functionality and provide requisite quality assurance testing.

• Automotive buyers on eBay using the eBay Guaranteed Fit program can return eligible purchased parts for a car or motorcycle repair that doesn't fit.
• Customers buying a car on eBay under Vehicle Purchase Protection receive fraud protection, vehicle title issues, and undisclosed defects for up to $100,000.
• eBay's money-back guarantee protects buyers' transactions that didn't arrive, arrived damaged, or didn't match the original listing.
• eBay chargebacks remain one of the most pressing challenges for merchants using the platform, and much of that volume is friendly fraud, which makes proactive chargeback mitigation essential.
• eBay charges a standard chargeback fee of $20 for every dispute filed against a merchant, which is why keeping a healthy chargeback ratio matters. Sellers can offset this with automated chargeback protection, real-time chargeback prevention alerts, and support from their payment service provider.
• With 136 million buyers transacting $79.6 billion in annual GMV, even a small dispute rate adds up to real chargeback volume for sellers. Understanding what a chargeback is and escalating unresolved disputes through the eBay Resolution Center before they become a card-network chargeback is a seller's first line of defense.

eCommerce and eBay

eBay is built on the premise that "Recommerce, the buying and selling of pre-loved items, can be a positive path forward, providing inspiration, opportunities, and hope." The numbers seem to support the idea: 86% of eBay's annual report consumers say they've bought or sold pre-loved items within the year, and 64% say shopping pre-loved is good for the planet. Pre-loved and refurbished comprise 40% of eBay's gross merchandise volume (GMV).

• 77% of eBay customers say shopping for pre-owned items has become common in recent years.
  
  • Millennials are the most frequent buyers of pre-owned goods, with 9% purchasing weekly and 24% shopping monthly.
  • Gen Z shows strong monthly participation, with 21% engaging in pre-loved shopping once a month.
  • Nearly three-fifths (59%) of global consumers purchased pre-owned items over the past year.
  • Individuals aged 25-34 are the most likely to have bought pre-loved goods in the past 12 months, with 71% participation.
• Globally on eBay, the volume of clothing, shoes, and accessories sold with "thrifted" in the description surged over 400% in March 2024 versus March 2023.
• 50% of sellers in eBay's research reported an increase in selling pre-owned merchandise compared to 1-5 years ago.
  
  • 64% say it's easier in recent years to sell pre-owned items on eBay.
  • 58% say making additional income is the primary reason for selling pre-owned items.
• eBay's fee structure includes final value fees of 10% - 15.55%, $0.35 listing fees after free limits, and optional promoted listing fees, varying by category, store level, and seller promotions.
• eBay generated $418 million from first-party advertising revenue (including Promoted Listings) in a recent quarter, a 15% YoY increase.
• An average eBay seller's net profit margin typically falls between 10% and 20%.
• eBay expanded its AI-powered "Magical Listings" tool from Sports Trading Cards to all categories in the U.S., U.K., and Germany.
• eBay partnered with Klarna to offer Buy Now, Pay Later options across multiple European markets, and with Riverty for monthly invoice payments in Germany.
• eBay collaborated with OpenAI to develop Operator, an AI agent that acts as a virtual shopping assistant, raising new questions around AI agent chargeback liability and agentic commerce chargebacks, and partnered with Meta to integrate listings on Facebook Marketplace in the U.S., Germany, and France.
• eBay acquired Caramel, an online automotive transaction solution, to enhance trust and safety in vehicle sales.

eBay Social Impact Statistics

eBay's thesis is that recommerce transforms how people live, saving money, pursuing passions, and helping the planet. eBay users say the primary reason they buy pre-loved is to save money and protect the environment.

• Through eBay for Charity, buyers and sellers contributed over $46 million globally in a single recent quarter, with an annual total around $192 million, up 18% year over year.
• eBay earned a spot on Fortune's Most Innovative Companies list, and was named among Time's World's Most Sustainable Companies and Forbes' Top Companies for Women.
• In 2024, the eBay Foundation awarded nearly $18 million in grants to nonprofits advancing inclusive entrepreneurship.
• eBay powered 100% of its owned offices and data centers with renewable energy in 2024, a year ahead of schedule, and set a net-zero carbon emissions target for 2045 (validated by SBTi).

As we conclude this research, I leave you with insightful words of eBay's Chief Financial Officer, Steve Priest:

"We're investing for the long-term future of the Company and to stimulate long-term sustainable growth."

eBay Statistics FAQs

How many active buyers does eBay have?

eBay had 136 million active buyers as of Q2 2026, up 2% year-over-year, alongside roughly 20 million sellers (its last disclosed seller figure) across more than 190 markets.

How much revenue does eBay make?

eBay closed fiscal 2025 with $11.1 billion in revenue and about $2.0 billion in net income on $79.6 billion in GMV. Growth has since accelerated, with Q2 2026 revenue reaching $3.1 billion, up 15% year-over-year.

What is eBay's market share?

eBay holds roughly 3.5% of the U.S. retail eCommerce market, making it the fourth-largest online retailer behind Amazon, Walmart, and Apple. By global marketplace GMV, eBay ranks second only to Amazon, ahead of Temu, Walmart, and TikTok Shop.

How much does eBay charge for a chargeback?

eBay charges merchants a $20 fee for each dispute (chargeback) filed against them, on top of the lost sale, one reason sellers automate dispute handling.

What is eBay's GMV in 2026?

eBay reported $22.4 billion in Gross Merchandise Volume for Q2 2026 alone, up 15% year-over-year, after closing fiscal 2025 with $79.6 billion in full-year GMV.

Is eBay bigger than Etsy?

Yes. eBay's fiscal 2025 GMV of $79.6 billion is nearly seven times Etsy's $11.9 billion in full-year GMS, and eBay's 136 million active buyers dwarf Etsy's user base, though Etsy remains a leader in handmade and vintage niches where eBay competes more broadly across categories.

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DISCLAIMER:

This research provides general and factual information as of the time of writing. Chargeflow and its operators/employees assume no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

SOURCES:

• eBay
• eBay
• eBay
• eBay
• SimilarWeb
• Statista
• Marketplace Pulse
• SEC