Guest Blogger
Table of contents

Are you having trouble navigating through the myriad of Visa chargeback rules and regulations? You are not alone. Many individuals and businesses, especially those just starting out, find managing chargebacks to be a challenging process that requires extensive knowledge of the relevant card networks. 

This beginner's guide is designed to provide an overview of Visa chargeback rules, highlight their key components, and explain how they must be followed in order for your transactions to remain secure. With this post, you should gain the necessary understanding to confidently manage any possible disputes or charges associated with your business' payments while ensuring customer satisfaction.

Visa Chargeback Rules Overview

Understanding Visa chargeback rules is an important part of the payments process. Visa provides merchants with an overview of the rules to help them protect their business and serve customers better. 

At its core, the Visa Chargeback Rules Overview outlines the categories of chargeback reason codes, time limits for the response, details on specific chargeback reason codes, and insight into the whole dispute process: from filing a dispute to appealing a claim. There are four main categories of chargeback reasons—fraud or authorization-related disputes, processing errors, consumer disputes, and other miscellaneous concerns. 

Furthermore, Visa imposes different time limits for responding to chargebacks depending on the reason code associated with each particular dispute. Among some of the most common Visa chargeback reason codes are Fraudulent Processing of Transactions (Reason Code 4837), Invalid Data (Reason Code 4775), Credit Not Processed (Reason Code 4834), and Goods/Services Not Provided (Reason Code 4863). 

Merchants should be familiar with these definitions as they arise in everyday card payment processing activities. Navigating through this complicated process can be a difficult task if you don’t understand what’s involved—so make sure you have an understanding of the full spectrum of application requirements in order to stay compliant.

5 Categories of Visa Chargeback Reason Codes

Visa chargeback reason codes are used to categorize the reasons for a chargeback. There are five main categories of Visa chargeback reason codes: Fraudulent Transactions, Authorization Issues, Processing Errors, Consumer Disputes, and Other Chargeback Categories.

1. Fraudulent Transactions

Fraudulent transactions occur when a cardholder's account is used without their authorization. This category includes chargeback reason codes related to fraud, such as counterfeit transactions, lost or stolen cards, and identity theft. In these cases, the cardholder did not make the transaction, and the chargeback is initiated to recover the funds.

2. Authorization Issues

Authorization issues occur when a transaction is not properly authorized or the authorization is not communicated correctly between the merchant and the issuer. This category includes chargeback reason codes related to authorization, such as authorization not obtained, authorization expired, and invalid authorization. These types of chargebacks can occur when a merchant processes a transaction without obtaining proper authorization or when there is a communication error between the merchant and the issuer.

3. Processing Errors

Processing errors occur when a transaction is not processed correctly by the merchant or the issuer. This category includes chargeback reason codes related to processing errors, such as duplicate processing, incorrect transaction amount, and incorrect currency. These types of chargebacks can occur when a merchant makes a mistake during the transaction process or when there is a communication error between the merchant and the issuer.

4. Consumer Disputes

Consumer disputes occur when a cardholder disputes a transaction with the issuer. This category includes chargeback reason codes related to consumer disputes, such as goods or services not received, goods or services not as described, and credit not processed. These types of chargebacks can occur when a cardholder is not satisfied with a purchase or when they believe they have been charged for something they did not receive.

5. Other Chargeback Categories

The other chargeback category includes reason codes that do not fit into the other four categories. This category includes chargeback reason codes related to technical issues, such as invalid account numbers or expired cards, as well as reason codes related to compliance issues, such as violation of card acceptance rules or invalid transactions.

Responding to Visa Chargebacks based on their Rules

Responding to Visa chargebacks can be a daunting task. There are steps to properly respond which can help make the process smoother and more effective. 

First, you must investigate and gather the funds required for the dispute, including any reference numbers associated with the chargeback. Secondly, your response must include compelling evidence, such as purchase details and tracking information that shows proof of delivery or services rendered by your business. 

Additionally, it's important to always keep a record of all necessary details should your first response not prove successful and you need to dispute further. Finally, when responding to Visa chargebacks remember to remain professional in communication with clients and cardholders throughout the entire process. 

If done correctly, disputing charges can ensure protection for both consumers and businesses alike in accordance with financial regulations and Visa regulations.

Tips for Preventing Visa Chargebacks

In order to prevent visa chargebacks, it is important to practice best practices such as clear payment and shipping policies, transactional communication, accurate record-keeping, and prompt customer service. 

Common reasons for chargebacks are fraudulent or unauthorized transactions, errors in processing, and merchant misunderstandings. To avoid these, merchants should make sure their website is secure and use measures like authentication protocols to verify cardholders.

Additionally, tools like EMV chips and tokenization can provide further security against fraudsters while helping merchants streamline their checkout experience. Finally, merchants should ensure they are always up-to-date with industry regulations surrounding chargebacks; the more the merchant knows about safeguarding transactions and customers’ data, the better equipped they will be for prevention.

Fight Chargeback with Chargeflow

By having a general understanding of Visa chargeback rules and following some helpful tips, you can minimize the number of chargebacks your business experiences. 

Chargeflow artificial intelligence software is always updating to stay ahead of new scams and merchant vulnerabilities, so you can focus on what's important - running your business. Click here to learn more about how Chargeflow can help you prevent disputes and automated fraud prevention.


What are the time limits for initiating a Visa chargeback?

Visa chargeback time limits vary depending on the reason for the chargeback. Generally, you must initiate a chargeback within 120 days of the transaction date, but in some cases, the time limit may be longer or shorter. It is important to check the specific time limits for your particular situation.

What are the requirements for a successful Visa chargeback?

To successfully complete a Visa chargeback, you must provide evidence that supports your claim that the charge was unauthorized, fraudulent, or otherwise invalid. This evidence may include documentation such as receipts, emails, and correspondence with the merchant, as well as any relevant bank statements or other financial records. You must also comply with all Visa chargeback rules and regulations, and meet any applicable time limits.

Average Dispute Amount
Average Dispute Amount
# Disputes Per Month
# Disputes Per Month
Time Spent Per Dispute
Time Spent Per Dispute
You could recover
$500,000 and save
1,000 hours every month with Chargeflow!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Want to learn how Chargeflow can recover more money for you? Sign up and get a free dispute analysis

Related Articles

What's Chargeflow?

Try it for free

Full Dispute Automation

No more manual work, Chargeflow fully-automates your dispute process from A to Z.

Simple Integrations

We use official and secure API's from our approved partners. We also made it extremely easy to connect.


You get charged only when we help settle a dispute in your favor.


ChargeResponse® uses smart algorithms to generate the most comprehensive evidence response, with industry-leading recovery rates.


ChargeScore® uses proprietary algorithms to determine the chance of recovering each dispute.

Actionable Analytics

In-depth disputes statistics at your fingertips.

Built for eCommerce

Made by DTC Entrepreneurs, for DTC Entrepreneurs.


OAuth 2.0, 128 Bit SSL, secure data encryption, official, secure API's. We have them all, and more.

Get Started with Chargeflow

Chargeflow helps you focus on your business without the burden of disputes, chargebacks and fraud holding you back.

With a fully-featured, automated dispute management solution that offers flexible workflows and unique features such as ChargeScore®, ChargeResponse®, along with our ROI guarantee and actionable analytics, all of your dispute needs are met in one simple platform.