Jodi Lifschitz
Head of Content
Table of contents

In the dynamic and ever-evolving world of eCommerce, a significant development has been the expansion of TikTok Shop to all 100 million US users, as forecasted in May. TikTok Shop is ByteDance’s (TikTok’s parent company) foray into the eCommerce world. It is aimed to be an alternative to Shopify or Wix Commerce. This rollout is part of a larger trend where mobile commerce (mCommerce) is driving eCommerce growth in the US. In fact, mCommerce is projected to account for nearly half (49.8%) of US eCommerce sales by 2027, according to a June forecast.

In this landscape, TikTok Shop distinguishes itself, particularly in the realm of chargeback management. These financial disputes, crucial in the online shopping experience, require a balanced and fair approach for resolution. As TikTok has grown from a renowned video-sharing platform into a bustling eCommerce hub, it is increasingly important for users to navigate its systems, especially in areas like chargebacks. This not only helps in maintaining trust among its users but also addresses some unique challenges inherent in online transactions.

This guide dives into TikTok Shop's chargeback system, exploring its broader implications and emphasizing the importance of effective post-transaction services in sustaining consumer trust and confidence in the platform. By learning about the intricacies of TikTok Shop's approach to eCommerce, particularly in handling chargebacks, sellers and consumers alike can better navigate this digital marketplace more effectively.

What Are TikTok Shop Chargebacks?

"TikTok Shop Chargebacks" refer to situations where customers dispute a charge from a TikTok Shop and request a refund. Here are scenarios that might lead to a chargeback:

Product Not as Described: If a customer receives a product that significantly differs from the seller's description or the listing's images on TikTok Shop, they might file a chargeback. For instance, if a product is advertised as new but arrives used or damaged, or if it's a different model, color, or size than what was ordered.

Items Not Delivered: A chargeback can be initiated if a customer does not receive the ordered product within the expected delivery timeframe. This could happen due to shipping issues, lost packages, or if the seller fails to ship the item.

Unauthorized Transactions: If a customer notices a charge for a purchase they didn’t authorize or recognize, they might claim a chargeback. This could be due to fraudulent activities or a family member making a purchase without their consent.

Duplicate Charges: Accidental duplicate billing can result in a chargeback. For example, if a customer is charged twice for a single purchase due to a technical glitch or error during the transaction process.

Quality Concerns: When the product received has quality issues or defects not mentioned in the product description, customers might opt for a chargeback. For instance, an electronic device not working as intended or apparel arriving with tears or stains.

Unfulfilled Services: If the purchase involves a service through TikTok Shop and the service is not provided as described or is incomplete, customers may file for a chargeback.

Fake/Counterfeit Products: Receiving a counterfeit or fake product that was advertised as genuine can also lead to a chargeback.

Billing Errors: Sometimes, errors like incorrect amounts being charged can lead to chargebacks. For example, if a customer is overcharged due to an input error in the price.

Customers usually first try to resolve issues with the seller before requesting a chargeback.

Fore more information on Dispute Management Guidelines click here.

Understanding TikTok Shop's Dispute Escalation Handling Guidelines


TikTok Shop has guidelines for merchants on handling post-transaction disputes, encouraging effective communication between sellers and customers outlining TikTok’s role in facilitating voluntary dispute resolution. This makes the post-purchase experience smoother for everyone involved.

General Principles

These guidelines specify when customers can report issues after a sale and ensure that customers' legal rights are always respected.

Operational Procedure

The process for resolving disputes on TikTok Shop includes steps like customers and sellers trying to solve the problem themselves first, then, if needed, asking TikTok Shop for help. Both parties need to provide necessary information to help TikTok Shop understand and resolve the dispute. TikTok Shop steps in only under certain conditions, like when the parties can't agree on their own.

Dispute Management Guidelines Scenario

TikTok Shop takes a fair and neutral approach to solve disputes, looking at all the information provided by both customers and sellers.


After-Sales Period

Customers have a specific time period, as stated in the guidelines, to report their issues. After this time, TikTok Shop leaves the resolution to the seller and customer, except in special cases required by law. 

Scope of TikTok Shops’s After-Sale Dispute Resolution

The TikTok Shop After-Sale Dispute Escalation Guidelines set out a clear process for customers to address and resolve their concerns with sellers after making a purchase on TikTok Shop.

Eligibility for Raising Disputes:

  1. Acceptance Periods: Customers need to submit their disputes within certain time frames as specified in Section 8. Failure to do so means disputes will need to be resolved directly between the seller and the customer without TikTok Shop’s involvement. 
  2. Types of Eligible Disputes: TikTok Shop will consider after-sale disputes under the following circumstances:
  • The customer did not receive the package ordered from TikTok Shop.
  • The received item is damaged, defective, or not as described in the product description. 
  • The customer returned an item in accordance with TikTok Shop’s return policies but did not receive the expected refund. 

Exclusions from the Guidelines:

  1. Disputes Outside the Acceptance Period: Disputes not initiation within the prescribed  acceptance periods are beyond the scope of these guidelines.
  2. Non-Platform Transactions: Items purchased outside the TikTok Shop platform are excluded.
  3. Withdrawn Disputes: If a customer decides to withdraw their dispute, it falls outside these guidelines.
  4. Breach of Agreed Resolution: If either party fails to perform agreed actions or intends to breach the resolution determined by TikTok Shop’s After-Sale Dispute Handling Service, such cases are excluded.
  5. Ongoing Return/Refund Requests: Disputes regarding products that are currently part of an ongoing return or refund request are not eligible.
  6. Limit on Dispute Requests: Products that have been the subject of five different closed dispute requests for the same order are not eligible for further dispute resolution through TikTok Shop.

Alternative Remedies:

For issues outside these guidelines, customers and sellers can seek legal solutions.

Judgment Based on Provided Supporting Materials

TikTok Shop's decision is based on the evidence provided by both sides. It's important that all information shared is true and complete.

Post-Dispute Actions

After resolving a dispute, specific steps must be taken by both sellers and customers, depending on what was decided. This includes refunds, replacements, and dealing with returns, especially ensuring that responsibilities are clear in cases of damaged or incorrect products.

For more information on this see here.

Judgment Notification and Further Actions

After a decision is made, TikTok Shop informs both the customer and seller right away. Details can be checked in the 'Seller Center' for sellers and 'My Account' for customers. If someone is unhappy with the decision, they have options to contest it: customers can make another dispute request, and sellers can appeal the decision in the Seller Center.

Post-Dispute Actions for Sellers and Customers

After a dispute resolution on TikTok Shop, specific actions are required from both sellers and customers, depending on the judgment's outcome.

For Sellers: If the decision is against them, sellers must follow the judgment within 48 hours or face deductions from their payments. This may involve refunds, replacements, or sending additional products, and they might need to cover shipping costs.

For Customers: Generally, customers should return the product if the decision is in their favor, except in cases where the product is unfit for return. In such cases, they will receive a refund without needing to return the product. Detailed guidelines are provided for returning products, covering various scenarios.

Step-by-Step Guide: Managing & Winning TikTok Shop Chargebacks

  1. Identifying a Chargeback and Understanding the Reason: Start by checking the notification for the chargeback and find out why it happened. Common reasons include non-delivery, product issues, or unauthorized transactions.
  1. Review TikTok Shop’s Return and Refund Policies: Make sure you understand TikTok Shop’s specific policies regarding returns and refunds. This includes knowing about the automatic approval process for returnable items and the review period for non-returnable items.
  1. Gathering Evidence: Collect all relevant evidence that supports your case, in line with TikTok Shop's policies. This includes communication records with the customer, proof of shipping and delivery, and actions taken in response to return or refund requests.
  1. Submitting Your Response: Craft a response that aligns with TikTok Shop’s guidelines. For instance, if a chargeback is for a non-delivery claim, provide evidence of shipment and delivery or reference any relevant auto-approval of return requests.
  1. Follow-up and Resolution: Keep an eye on the dispute resolution process through your TikTok Shop dashboard and be prepared to offer information as per TikTok Shop’s policies.
  1. Understanding Return and Refund Requests: In disputes  involving returned items, check whether the customer followed TikTok Shop’s return policy, like sending the item back within the specified timeframe. Also, confirm receipt of returns in your Seller Center as required. 
  1. Handling Special Scenarios: For unique cases like pre-owned items or if your shop is deactivated, be aware of TikTok’s decision-making role and handling of refunds.
  1. Appealing Decisions: If you disagree with a chargeback decision, follow the steps for submitting an appeal as per TikTok Shop’s guidelines, including any necessary supporting documentation.

Using Chargeflow for Enhanced Chargeback Management 

Chargeflow offers an automated solution for managing chargebacks, utilizing advanced algorithms and machine learning to fight unjustified chargebacks, increase win rates, and recover revenue for sellers on TikTok Shop.

Why Choose Chargeflow?

  • Automated Dispute Management: Makes responding to chargebacks easier and less-time consuming.
  • Data-Driven Decisions: Helps build a strong case for your disputes.
  • Expert Support: Specialized understanding of TikTok Shop’s nuances.
  • Success Based Pricing: You only pay if you win your chargeback disputes.

Overall, Chargeflow simplifies the dispute process significantly, proving to be a valuable asset for sellers on TikTok Shop.

Summed Up

TikTok Shop's nuanced approach to chargebacks underscores its dedication to fairness and quality service. Effective chargeback management is essential in today's digital shopping sphere, and tools like Chargeflow provide automated, tailored solutions for online sellers. The strategies and systems used by platforms like TikTok Shop, complemented by external tools, will define the future of eCommerce, with a focus on protecting consumer rights and aiding sellers through transparent dispute resolution processes.

Improve your TikTok Shop experience with Chargeflow. Start effectively managing your chargebacks today!


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# Disputes Per Month
# Disputes Per Month
Time Spent Per Dispute
Time Spent Per Dispute
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