Marnetic Slashes Dispute Rate by 76% and Ends Processor Holds with Chargeflow Alerts

Bulgaria-based eCommerce company brand Marnetic sells products across multiple niches, with Pinterest as its primary channel. With a lean team, they faced challenges managing chargebacks, particularly during peak seasons. 

The Challenge: Holiday Chargeback Spike Threatens Business Operations

During the holiday season, Marnetic experienced a sharp spike in chargebacks, pushing their dispute rate to rise to 1.2%. This triggered a fund hold from Stripe, straining their cash flow. Their manual dispute process was time-consuming and only produced a 40% win rate, further draining their internal resources.

The Solution: End-to-End Chargeback Prevention and Recovery with Chargeflow

Marnetic turned to Chargeflow’s integrated suite –  Alerts, Automation, and Insights to streamline and scale their dispute management. These tools helped them handle the chargeback surge while alleviating financial strain.

Key features of Chargeflow Alerts that Marnetic benefited from:

• Real-Time Alerts: Instant notifications via Visa/Verifi and Mastercard/Ethoca allowed Marnetic to address disputes before they escalated.
• Automation: Chargeflow’s automation handled evidence collection and submission without manual input, increasing win rates and saving time.
• Insights: Visualized trends and data empowered Marnetic to identify root causes and implement long-term prevention strategies.

Results: Stronger Performance, Smarter Operations

The results were immediate and transformative for both Marnetic’s bottom line and internal efficiency.

‍Performance Highlights

‍Dispute Win Rate: Increased from 40% to 70%.

• Chargeback Ratio: Dropped from 1.2% to 0.29%.
• Time Saved: 145+ hours of manual effort eliminated. 
• Stripe Account Holds: Fully lifted, restoring smooth cash flow.

“With Chargeflow’s automation, we achieved a 70% win rate without dedicating any manual effort – effectively investing 0 minutes in handling disputes.” The Marnetic Team

Performance Overview

Conclusion: Chargebacks Handled, Growth Unlocked

By switching from a reactive to a proactive strategy, Marnetic regained financial stability, increased operational efficiency, and reclaimed time to focus on business growth.