Ayala Levi

Ayala Levi is the General Manager of the Chargeflow Alerts business unit, where she owns the P&L, product roadmap, and card-network partnerships for Chargeflow's pre-dispute deflection product. Chargeflow Alerts plugs merchants into the Verifi RDR, Verifi CDRN, and Ethoca rails so chargebacks are resolved before they hit the merchant's dispute queue, and Ayala is the business owner running that operation end-to-end.

Ayala brings an unusual operator profile to a payments-network product. She is a licensed Israeli attorney (Israel Bar Association) with an LL.B. from The College of Management - Academic Studies in Tel Aviv, and she practiced as an advocate at Shibolet & Co., one of Israel's top-tier corporate law firms. From there she moved into fintech as Operations & Legal Lead at Simetria, where she ran ops, legal and regulatory, budget, partner agreements, HR, and led the implementation of the company's ISO information-security-management program working directly with the CEO, CTO and CPO.

At Chargeflow she first led Finance Operations before being elevated to GM of the Alerts business unit. Her legal-plus-operations-plus-finance background shapes how Chargeflow handles Visa and Mastercard contracts, Verifi and Ethoca commercial terms, and the compliance posture of a product that sits on top of the card networks themselves. She also served as an Operational Intelligence Officer in the Israeli Air Force.

Readers can trust Ayala's perspective on pre-dispute alerts because she is the operator running the product against the actual Verifi and Ethoca rails, with the legal and compliance fluency to interpret what the network rules really allow.